Bøger af Robert D. Hisrich

Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.

It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing.

The first book in the market to look at innovation/entrepreneurship from an international perspective.