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Truly international in scope, it lays out the variety of political, social, economic, and institutional influences on policy, the roles of industries and policy advocates in the processes, and issues and factors that complicate effective policymaking and skew policy outcomes.
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.
This book is the first to address the problem of economic concentration and monolopoly in the newspaper industry. Some of the chapters are written from an economic standpoint and deal with the factors that bring about this occurence with the resulting effect that economic conditions have on newspapers' content.
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