Bøger af Robert Marsh

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: - the neurological reasons why humans crave stories - 15 different ideas for finding your brand story - a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers - ideas for sharing your story effectively

The book is real thoughts but in a non-fiction/fiction writers mind set. Some of the schools in the storys I went to and had lots of fun. I really did not say names because most of the people I know is dead or felonys.The book has lots of Romance and Women Issues plus it speaks of both menkind and womenkind in its ups and downs. It has half and half of both Poetry and short-stories.

This study of the effects and directions of social change in Taiwan examines questions such as: what was the society of Taiwan like before the current period of economic growth?; how has it changed?; and are there aspects that did not change, despite the significant transformation in some spheres.