Bøger af Robert W. Bly

Including a scoring system to prove how blessings outweigh burdens, this uplifting book explores the many blessings that commonly are overlooked. Readers can experience an increased level of gratitude as they are reminded of the everyday experiences that make life more satisfying.

"The language you need to sell and succeed, from America's top copywriter, Robert W. Bly"--

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third editionSecrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis. Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.

From the author of the Copywriter's Handbook comes Robert W. Bly's Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm).If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book lege

Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growthWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

This book helps to satisfy the great demand for authoritative sourcebooks on how to make a living speaking, training, and running workshops and seminars. A cornucopia of insider tips and step-by-step guidance, it provides readers with the complete low-down on what it takes to make it in those increasingly competitive markets.