Bøger af Roger Burnett

Fifty years have passed since making the voyage that is the subject of this book. The manuscript that began as an up to the minute guide is now an historical document. Like the canals, it is a miracle that it has survived. When my original publisher to put the book on hold due to financial restraints in the early 1970's, the typed manuscript took off on an amazing voyage of its own. It twice crossed the Atlantic aboard small sailing boats, survived storms at sea and two major hurricanes on land. For years it languished on a shelf in my studio, all but forgotten about. Between making the voyage and retrieving the manuscript, there is a time lapse of half a century. During those intervening years the inland waterways of Ireland developed beyond belief. What was then abandoned is now restored and the navigations upon which we once sailed in solitude are now popular cruising grounds. I have resisted updating the text in memory of those earlier idyllic times.

How can promotional products leverage purpose to increase impact? The stories in this book are a reflection of a collection of more than 250 examples. We share the five ways businesses in the Promotional Marketing industry are tapping into purpose to stand out in business and spread goodness into the world.Red Goldfish Promo Edition is divided into four parts: The first section is "The Why." We make the case for why you should leverage purpose. We'll share the meaning behind the red in Red Goldfish and explore the idea that little things can make a huge difference with the metaphor of a goldfish. The second section is "The What." Here we explore the five ways that Promotional Marketing can be connected to supporting nonprofits, sustainable initiatives, and give people a stronger brand connection. We'll share leading-edge case studies in the categories of give back, diversity & inclusion, environmental, experience, and transparency & trust.The third section is "The How." Here we'll share the three-step process for creating and leveraging purpose. First, how to develop a purpose statement. Second, how to create ideas to implement your purpose. Lastly, how to build your action plan. The last section of the book gives you the Five Key Takeaways from Red Goldfish Promo Edition.