Bøger af Sean Ennis

The Global Sports Sector in ContextSport and Its Role and Contribution to Society and Economic DevelopmentSports GovernanceUnderstanding Fans and Their Consumption of SportSports Distribution and Media RightsFormulating and Implementing Sports Marketing StrategyTicketing Strategies in the Sports SectorThe Sports Product and Brand-Building DecisionsGlobalization Strategies for the Sports ProductManaging the Sports Sponsorship ProcessFuture Challenges for Sports Marketers

Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.