Bøger af Shankar Chelliah

This study attempts to examine the relationship between service quality and students¿ satisfaction and determining the competitive advantage dimensions that contribute most to the students¿ satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students¿ satisfaction, Michael Porter¿s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students¿ satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.

The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.

The main objective of this study is to look into the awareness as well as the mental, emotional and physical preparedness of the non-academic staff in embracing the transformation of the university into an efficient and sustainable university. Aspects in this study involve psychological empowerment, interpersonal trust in supervisors, team work climate, role ambiguity, commitment and organizational citizenship behavior. This study also aims to investigate the presence of self-directed work practices in a team setting among the non-academic staff. Finally, the specific objective of this study is to understand the relationship between psychological empowerment, interpersonal trust in supervisors, team work climate, role ambiguity, and commitment and organizational citizenship behavior among non- academic staff.