Bøger af Stephen Wunker

The Innovative Leader cracks the code to how industry leaders get ahead of the curve.How do leaders such as Microsoft's Satya Nadella, Panera's Ron Shaich, and Levi's Chip Bergh make themselves and their organizations innovative, year after year? Authors Wunker, Law, and Nair, celebrated experts in innovation themselves, unveil the secrets that make these industry giants the world-class trailblazers that they are. The Innovative Leader offers anyone tasked with innovation - from budding entrepreneurs to high-level executives, in the business sector, government, or nonprofits ? a unique blend of expert insights and concrete examples.Grounded in interviews with 50 esteemed innovators and informed by the authors' own deep experiences, this book lays out detailed, actionable steps to make yourself and your organization into innovative powerhouses.The unique blend of expert insights, real-world examples, and a step-by-step approach combine to make The Innovative Leader an indispensable guide for a wide audience. The Innovative Leader is an engaging treasure trove of practical wisdom and invaluable lessons.

Discover profitable new product ideas when you focus on what customers need, not on what they want.

Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.