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Marketing Management is a book which covers basic concepts of Marketing. It is a good reference book for both BBA & MBA students who want to understand the basic principles and fundamentals of Marketing.The book has ten chapters and includes information on basic concepts of marketing, consumer behaviour, product & pricing decisions, distribution channels marketing research and market segmentation, sales promotion,sales forecasting and advertising. Each chapter includes practical examples, and is concluded with a series of exercises.

The Book entitled "Conflict Management & Negotiation Skills" has ten chapters. It comprises of all the relevant and contemporary topics related to Conflict management. The book has relevant cases and examples from different industries. The book is apt for undergraduate and post graduate management and business courses. The book is also a good reading material for Corporate leaders and managers handling teams with diverse background.