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Can the American media be blamed for the transformation of an ideologically cohesive society into a segmented society of pleasure seekers, startups,and subcultures? This book aims to show how Israel's new television system affected the country's political culture during the 1990s.
For journalists and reporters, the allegation of hegemonic practices constitutes a most serious condemnation. However, this author shows how hegemony is an almost unwitting process which supports the status quo and establishment.
This is a new paperback edition of a book originally published (by OUP) in 1990. It includes a new Introduction by the authors. It is on many reading lists already, so the paperback should be bought by students. The book is a path-breaking study of how TV viewers interpret popular TV programmes - in this case, Dallas .
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