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As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
Great Moments in Dissent: The Art of the Eloquent No is an assemblage of twenty-four bold protests against social norms not accustomed to being questioned. Included are some lesser-known, but no less formidable, works such as Robert Emmet's "Speech Before Lord Norbury," Frederick Douglass' "What to a Slave is the Fourth of July," Rose Schneiderman's response to the Triangle Shirtwaist Fire and Ho Chi Minh's letter to U.S. Secretary of State Robert Lansing after the end of the First World War. While the targets may differ, the dissenters herein share an uncommon felicity of expression that propels these luminaries including Mother Jones, Mahatma Gandhi and Judge John Marshall Harlan to heights of intellectual combat seldom witnessed in recorded history. Together these works constitute an owner's manual for the human mind and serve as a source of inspiration for readers dedicated to elevating an evolving civilization.
Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.
This book explores the important relationship between the way we see and the way we draw architectural ideas. The text deals with sensory experience of space, the spatial cues represented in architectural drawing and the relationship between drawing
Tom Porter aims to demystify 'archispeak', the specialised jargon employed by architects in their work. This volume offers definition and elucidation of over 300 terms.
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