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Tony Harris writes STILL to reveal the lessons that she learned from God while He groomed her to be the woman she is today. These lessons encouraged her and they became motivation. Tony shares STILL to motivate her reader.
This isn't another book about advertising. It's an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification-permanently. It's not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset. Consultant to the brands that define our digital lifestyles, Tony Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With straight-faced candor, he explains that humans are easily manipulated and marketers know it. That's why the FADS that drive us wild say we're fat, we're no fun, we need to relax, and we'll probably die alone. Anything to get you hooked on the next pea-protein, no whip, grown-in-the-lab latte.Spend 10 minutes with Tony Harris and you'll walk away knowing ten things you didn't know before you met him. By the time you finish FADS MARKETING, you'll have new insights about: Food: What marketers know about food-related trigger points; the five senses and stuffing our faces; specialty foods for special consumers.Alcohol: Why booze and the law is a match made in hell; mainstream alcohol marketing featuring weirdos; everyone's doing it (selling alcohol).Drugs: Marketers know we love a quick fix; yes, you are depressed; the Cannabis revolution.Sex: Marketers know everyone fears rejection; you're gross, no sex for you; who needs 'live nude girls' when you've got sex robots?Each chapter features expert interviews and wraps with Harris' predictions for what's coming next. Anyone who's worked with him won't be surprised to see that some of them are already happening. The only question left is, what book is coming next from Harris himself, and who's the target?
Inviting and illuminating, this introduction to physics truly targets the reader who is entirely new to the subject. Unlike many textbooks or popular science books, A Simple Guide to Popular Physics has truly been crafted for the uninitiated or those spooked by the subject's complexity.
The extent to which Cornelius Cardew has been a central figure and a force for new ideas in music forms the backbone to this book. Cardew's diverse body of work and activity is here given coherence by their sharing in the values and principles that underpinned the composer's world view.
The book covers the identification, biology and relationships of all true shrikes, bush-shrikes, helmet-shrikes, the closely related shrike flycatchers, philentomas, batises and wattle-eyes.
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