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This new addition to our successful series introduces students to the elements of psychological research design, as well as providing some help with the use of statistical techniques.
Second revised edition in the INTRODUCTORY PSYCHOLOGY SERIES, for teachers and students on new A and AS Level psychology syllabuses and degree level introductory courses. Issues covered include: free-will and determinism/reductionism; and psychology/ science biases in theory and research, including advertising and psychometric testing.
This text provides an introduction to the comparative study of human and animal behaviour, taking as its starting point the evolutionary pressures which have influenced the behaviour of humans and animals.
Introductory Psychology is a major text ideal for those embarking on the study of psychology for the first time.
The emphasis on social cognition provides a unifying theme and topics covered include material on conflict and cooperation, including sections on prejudice, aggression and helping behaviour.
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