Bøger af Vaughan Evans

Every business, small or large, needs a strategy. It guides you on how to get from where you are today to where you want to be tomorrow. - But strategy can often seem overly complex, the preserve of business school academics or sharp suited consultants. - Yet the basics of strategy are quite straightforward - and few. They are these: understanding the market, creating a competitive advantage, and managing the risk. - This is strategy kept simple. This is KISSTRATEGY. - This book is unashamedly written for the small businessperson or startup entrepreneur. It strives to keep both concepts and language as simple as possible. It is designed to be readable in one plane or train journey. - Let KISSTRATEGY be your guide to business success! - Some feedback: "Proven, practical...", Brian Tracy, success guru; "Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey", David Williamson, Managing Partner, Nova Capital Management; "Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!", Stephen Lawrence, CEO, Protocol Education; "Strategy in a nutshell, tailor-made for the small businessperson", James Pitt, Partner, Lexington Partners; "A must-read for the small businessperson", Grahame Hughes, founding director, Haven Power; "Short and sweet - this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow", Andrew Ferguson, Managing Director, Baird Capital; and last, but by no means least, "At last! A book on business strategy I can read!", Fidelis Fernandez, small businessman

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

Public speaking and presenting rank in the top ten of people's greatest fears. Yet being able to speak coherently and persuasively in a speech, seminar or meeting room is important when progressing our careers and living our lives to the fullest.In this book, 37 pithy, lively and witty mini-speeches tell us how to construct and deliver a speech or presentation. Each example speech follows a simple, perfect structure which will soon become imprinted in your mind. Each focuses on one facet of speaking and gives you the very essentials picked up by the author over 25 years of experience.And each speech will entertain as much as inform you.Stand, Speak, Deliver! will enable you to learn how to use your eyes, vary your voice and move your body. It will also look at how to inform, entertain, humour, persuade, motivate or inspire the audience; how to present, to colleagues or clients; how to introduce a speaker; and how to wow as best man. And you will discover the ultimate secret...!Read the book, enjoy it and you will survive as a speaker. Follow it and you will thrive!

Includes 10 handy dos and donts of strategy development Need powerful decision-making tools at your fingertips? Want to get the most out of strategic thinking models like Porters Five Forces? Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the Strategy Pyramid, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunityThe FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.