Bøger af Wasbahounsa Bouba

The aim of our research was to show the effect of commercial strategy on the commercial performance of cooperative societies in the far north of Cameroon. To carry out this study, we opted for a qualitative approach, conducting semi-directive interviews with cooperative company promoters and MINADER (Ministry of Agriculture and Rural Development) staff. After analyzing the data, we found that most cooperatives do not have strategic documents setting out their short-, medium- and long-term objectives. This makes it difficult to talk about performance, and traditional indicators such as changes in sales volume, turnover or market share are not adapted to the particularities of farming operations.

O objetivo da nossa investigação era mostrar o efeito da estratégia comercial no desempenho comercial das sociedades cooperativas no extremo norte dos Camarões. Para a realização deste estudo, optámos por uma abordagem qualitativa. Realizámos entrevistas semi-directivas com promotores de sociedades cooperativas e funcionários do MINADER (Ministério da Agricultura e do Desenvolvimento Rural) e, após a análise dos dados, constatámos que a maioria das cooperativas não dispõe de documentos estratégicos que definam os seus objectivos a curto, médio e longo prazo. Por conseguinte, é difícil falar de desempenho e os indicadores tradicionais, como a evolução do volume de vendas, do volume de negócios ou da quota de mercado, não estão adaptados às características específicas das explorações agrícolas.

Ziel unserer Forschung war es, die Auswirkungen der Geschäftsstrategie auf die Geschäftsleistung von Genossenschaften im hohen Norden Kameruns aufzuzeigen. Um diese Studie durchzuführen, haben wir uns für einen qualitativen Ansatz entschieden und halbdirektive Interviews mit Promotoren von Genossenschaften und Mitarbeitern des MINADER (Ministerium für Landwirtschaft und ländliche Entwicklung) geführt. Nach der Analyse der Daten haben wir festgestellt, dass die meisten Genossenschaften keine strategischen Dokumente haben, in denen ihre kurz-, mittel- und langfristigen Ziele festgelegt sind. Daher ist es schwierig, von Leistung zu sprechen, und traditionelle Indikatoren wie Veränderungen des Absatzvolumens, des Umsatzes oder des Marktanteils sind nicht an die Besonderheiten von landwirtschaftlichen Betrieben angepasst.

Notre recherche a eu pour objectif de montrer l¿effet de la stratégie commerciale sur la performance commerciale des sociétés coopératives du grand nord Cameroun. Pour mener cette étude, nous avons opté pour une démarche qualitative, nous avons mené les entretiens semi-directifs auprès de promoteurs de sociétés coopératives et des personnels du MINADER (Ministère de l'Agriculture et du Développement Rural) et après avoir analysé les données, nous avons trouvé que la plupart des coopératives n¿ont pas de documents stratégiques fixant leurs objectifs à cour, moyenne, et long terme. Donc, il est difficile de parler de performance et les indicateurs traditionnels tels que les variations des ventes en volume, du chiffre d¿affaires ou des parts de marché ne sont pas adaptées aux particularités des exploitations agricoles.

The water deficit and the practice of agriculture is one of the challenges for many of our African villages. It is thus, with the aim of increasing the production of the farmers of the commune of Dargala Arrondissement of the Far North in Cameroon, case was made these studies. Under an arid soil in dry season and an acceptable rainfall in rainy season, we thought about the method to keep the excess rainfall received during the rainy season. In order to accompany our farmer parents during the period where this commodity (water) is scarce, but where it is most needed. That the realization of the agricultural installations is thus one of the multiple solutions to mitigate this situation. This is our way to contribute to rural development.