Bøger af Will Storr

This thrilling and ambitious book explores the mysterious power of the self and reveals the danger of our modern obsession with it.

In this highly anticipated follow-up to the 100,000 copy bestseller 'The Science of Storytelling', acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, it argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or listen to a charismatic figure deliver in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails) A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

In this highly anticipated follow-up to the 100,000 copy bestseller 'The Science of Storytelling', acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, it argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or listen to a charismatic figure deliver in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails) A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Will Storr has done some seriously bizarre and otherworldly things over the course of his career as a journalist. But even spending an entire day with Ozzy Osbourne wasn't as frightening as when he agreed to follow Philadelphia "demonologist" Lou Gentile on his appointed rounds. Will Storr never believed in ghosts?but his healthy skepticism couldn't explain the strange lights and sounds he witnessed, and the weird behavior of the occupants of several allegedly haunted houses.What resulted is a confirmed cynic's (and proud of it!) dedicated search for answers in a shadowy world of séances, mediums, devil worshippers?even the Vatican's chief exorcist. So get ready to confront the genuinely creepy along with the hilariously ridiculous in Will Storr vs. the Supernatural!

We are living in an age of heightened individualism. Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular—flawless. We have become self-obsessed. And our expectation of perfection comes at a cost. Millions are suffering under the torture of this impossible fantasy. The pressure to conform to this ideal has changed who we are.It was not always like this. To explain how we got here, award-winning journalist Will Storr leads us on a "terrific tour through the history of self-obsession” (NPR, On Point) that explores the origins of this notion of the perfect self that torments so many of us: Where does this ideal come from? Why is it so powerful? Is there any way to break its spell?Full of thrilling and unexpected connections among history, psychology, economics, neuroscience, and more, Selfie is an unforgettable book that makes sense of who we have become. Ranging from Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of the "selfie” generation, and the era of hyper-individualism in which we live now, Selfie tells the epic tale of the person we all know so intimately—because it's us.

Why, that is, did the obviously intelligent man beside him sincerely believe in Adam and Eve, the Garden of Eden and a six-thousand-year-old Earth, in spite of the evidence against them? It was the start of a journey that would lead Storr all over the world¿from Texas to Warsaw to the Outer Hebrides¿meeting an extraordinary cast of modern heretics whom he tries his best to understand. Storr tours Holocaust sites with famed denier David Irving and a band of neo-Nazis, experiences his own murder during ¿past life regression¿ hypnosis, discusses the looming One World Government an iconic climate skeptic, and investigates the tragic life and death of a woman who believed her parents were high priests in a baby-eating cult. Using a unique mix of highly personal memoir, investigative journalism, and the latest research from neuroscience and experimental psychology, Storr reveals how the stories we tell ourselves about the world invisibly shape our beliefs, and how the neurological ¿hero maker¿ inside us all can so easily lead to self-deception, toxic partisanship and science denial.

Why do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't actually exist. Using a unique mix of personal memoir, investigative journalism and the latest research from neuroscience and experimental psychology, Storr reveals why the facts just won't convince some people, and how the neurological 'hero-maker' inside all of us can so easily lead to self-deception and science-denial. The Heretics will change the way you think about thinking.

When journalist and ghost sceptic Will Storr heads to Philadelphia to meet Lou Gentile, a demonologist, he expects a little fun with an amusing eccentric. What he gets are terrifying experiences of spectral lights and horrific demonic growling - and all of his safe, adult preconceptions about ghosts instantly vanish.In the cold light of day, Will decides on a quest for the truth about ghosts. He meets professional paranormal investigators and takes part in s ances and a vigil in the most haunted house in Britain, tries out divining rods and ouija boards, and goes on set with TV's Most Haunted. But Will also seeks out the sceptics in clinical psychology and philosophy who ask if spirits are really just in our heads.His journey is full of bizarre, terrifying and hilarious experiences, each one a new insight into life, death and what might come after.