Bøger af William J. Holstein

"The supreme art of war is to subdue the enemy without fighting. -Sun Tzu, author, The Art of WarThe challenge is this: how can America's fractured democracy and diverse society respond to a centrally orchestrated strategy from China that ultimately may challenge our interests and our values? Some Chinese-Americans and Chinese residents-perhaps only a relative handful-have cooperated in obtaining technology for China. And many Chinese nationals who obtained years of experience working at American companies have returned to China to help competitors there. The Chinese have a nickname for these individuals, haigui, or returning sea turtles who come ashore once a year to lay their eggs. This book outlines the contemporary issues and offers solutions.

Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.