Bøger udgivet af Advantage Media Group, Inc.

Empower Your Employees and Watch Your Business GrowIf you think the key to business growth is focusing on customers, think again! In his engaging new book, The Empowerment Project, Chad Peterman, President and CEO of Peterman Brothers home services company, makes the case for empowering employees as the key to long-term business success. Peterman has evidence that his approach works: he and his brother Tyler took their company from a fledgling operation to a $110 million enterprise with 600 employees and impressive year-after-year growth. Loaded with practical advice, compelling stories and wise Peterman Principles, The Empowerment Project expands on the equation that has proven to be successful: Empower your employees to empower your company's growth.

Target the right people, with the right message, at the right time.To win at any game, you need to understand the rules. The same is true when you buy online media. You need to know the strategies that will help you achieve your goals. You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success.The Covert Code is your playbook for mastering the art of digital marketing. With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing budget to reach the right people at the right time and achieve the right results. You'll also find tools to help you assess the cost of each new customer and to build a digital campaign designed to maximize your ROI.It's time to take back control of your online marketing. The Covert Code will equip you with the solutions you need to win every time you advertise online.

In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

The Corporate World Wasn't Built for You. That Doesn't Mean You Can't Master It.There's no "playbook" for navigating corporate spaces. Or if there is, it was written a long time ago, for a very specific group of people. For just about everyone else, the workplace can be a tough space to navigate, like a test where everyone knows all the answers except you. Unspoken: A Guide to Cracking the Hidden Corporate Code is designed to serve as the playbook they didn't give you in college, helping you decipher the hidden rules that govern corporate spaces and develop the strategies you need to survive and thrive there, no matter who you are or where you come from.Written by organizational psychologist and DEI expert Ella F. Washington, PhD, Unspoken is the book for every professional who's ever felt like they don't fit in, battled imposter syndrome, or wondered how to expand their power and influence (and whether it's actually acceptable to do so). Packed with the tools and tactics you need to navigate workspaces that may be uncomfortable, unfamiliar, or where you may be "the only one," you'll get the practical, actionable tips you need to get the most out of any corporate environment, grow your leadership skills, negotiate from a place of power, and, ultimately, achieve your career goals-all while remaining authentically yourself.

Matt Sharrers is no stranger to high-performance environments. Upon retiring from playing professional hockey, he quickly rose through the ranks to VP at a Fortune 500 company before his thirty-fourth birthday. From there, he joined SBI, a go-to-market strategy consulting firm as its first employee, and helped scale it and shepherd it through two liquidity events.When SBI's founder wanted to pursue his next thing, Matt was chosen to succeed him. That crucial moment began a trial-by-fire that initiated Matt into an elite club with unique challenges but no roadmap. After a bumpy start, Matt navigated his way through a less-than-perfect landscape. Over fifteen years, he helped lead the scaling of SBI into one of the largest boutique firms in GTM consulting. He'll walk you through how he did it, and how you can, too.

Expert Advice for Downsizing and Moving with EaseDownsizing and moving to a new home can be overwhelming-but it doesn't have to be. The Home Downsizing Concierge can be your guide to navigating this major life transition with ease.Through this book, you'll discover a network of trusted professionals-from caregivers to attorneys-who specialize in senior downsizing and transitions and can customize a stress-free solution for you.Additionally, you'll find tips for decluttering, preparing your home for sale, smart strategies for maximizing your sale price, how to compare options for selling, and more. To guide you, this guide is complete with checklists to keep your move on track from start to finish.If downsizing is in your future, get the insider guidance you need and the personalized support you deserve. This book illuminates the path forward, so you can move onto your next chapter with confidence.

Unlocking Competitive Advantage Through Supplier DiversityFor nearly forty years, the concept of supplier diversity has been a transformative element in the world of business, profoundly influencing its dynamics. It represents a strategic asset that numerous organizations have adeptly utilized to their advantage, while others are still navigating the complexities of its successful deployment. Perhaps your company has already adopted various strategies in its operations, but have you considered the impact of supplier diversity in your supply chain? Regardless of your organization's size, whether it's a small office or a large team, the origins of your procured products matter. Embracing a diverse range of suppliers is not just beneficial for your business; it also significantly contributes to the welfare of the local community. This approach to supplier diversity is not merely a procurement tactic, but a strategic business decision that fosters inclusive growth and community empowerment.In Diversify & Prosper, Jean Kristensen walks you through the process of establishing your own supplier diversity program, from the very grassroots research needed at the beginning of the process, to how to keep things flowing smoothly once the ball is rolling. She does so using examples from her own experience as both a consultant for supplier diversity programs as well as over 30 years working in the industry. By the time you're done, you will have a solid blueprint for how to succeed with a program that can keep your business running smoothly for years.

Beauty's Hidden Peril: A Doctor's Guide to the Risks and Realities of Med SpasIn her groundbreaking book, Dr. Kate Dee pulls back the curtain on the often unregulated world of medical spas. With raw, compelling stories and expert insight, Dr. Dee reveals the alarming risks behind many of these popular beauty havens. From untrained practitioners to unapproved treatments, this eye-opening exposé delves into the hidden dangers that lie beneath the surface of the glossy med spa industry.Discover shocking accounts of botched procedures, the long-term impacts of improper care, and the loopholes in regulations that allow these risks to persist. Dr. Dee not only provides a critical look at the industry but also empowers readers by giving them the knowledge to make safe, informed decisions about their beauty treatments.This book is an essential read for anyone considering med spa services, offering a much-needed and expert perspective on the balance between beauty and health. Dr. Dee's passionate advocacy for patient safety makes Med Spa Mayhem a pivotal work in understanding and navigating the complex world of medical spas.

In the world of startups and business innovation, the promise of a revolutionary idea is often shadowed by the looming specter of risk. But what if entrepreneurs could systematically diminish that risk, paving a clearer path to success and securing the trust of investors?Zero Risk Startup is not just another business guide for startups. Paulo Andrez, a serial entrepreneur and angel investor, gives you a masterclass in understanding, navigating, and practically eliminating the inherent risks of your entrepreneurial journey. He shares proven strategies and actionable insights that will not only safeguard your venture but also make it irresistibly attractive to investors. Secure your success by putting the principles in Zero Risk Startup into action, starting now.

Why does the corporate world consider innovation a disruption? How can companies adapt to the massive changes happening in technology and culture? What if the solutions to the problems they face can already be found in the nonprofit and entrepreneurial communities?In the face of emerging technology like AI and postpandemic cultural shifts, companies find themselves amid an existential crisis, focused on the risks instead of the rewards. But what if the answer to these so-called disruptions is Rotation?Like the ancient wisdom that brought forth the wheel, innovative Rotation lends itself to a more frictionless path to human and economic prosperity. In ROTATE: How Five Women Are Rewriting the Story of Business, author Gráinne McNamara takes readers on a journey to discover a philosophy of transformation that is both timeless and infinite.McNamara combines insights from thirty years in corporate finance and technology infrastructure, organic innovation from nonprofit and minority communities, and groundbreaking entrepreneurial ingenuity. McNamara uncovers the skills that can unleash human genius more holistically and inclusively than the current models. You're invited to experience this New Renaissance through the stories of five intrepid women who embody the skills of Rotation:Narrative-Dr. Cheryl Wood Strategy-Katie Nowak Human-Centered Design-Swin Huang Engineering-Zino Haro Building Ecosystems-Torin Darling BrazzleROTATE is an exploration of a generative philosophy that combines individual, communal, and corporate transformation. In the New Renaissance of the modern world, art, science, and the human spirit join together as a prismatic light illuminating the way into the future. Through the power of Rotation, McNamara proposes a bold way for individuals and companies to become generative in both thought and action.It's time to write the history of the future.

To succeed in business-in anything really-you need to become obsessed with being better. How can I be a better leader? How can we offer better customer service? How can we sell better? How can we work better as a team? How can we have better transparency as a company? How can we embrace change better?The obsession with being better hit Damon right between the eyes when one of his first customers threatened the entire business model he built on the first day that he was officially self-employed. That phone call was a brutal awakening. But it was also a blessing in disguise. It underscored the ever-pressing need to not just be good, but to be better. In all departments. At all times.That's where this book comes in. Believe in Better includes the ten key areas within the realm of business that will drive unprecedented success and growth when you simply focus on being better.Because being the best is fleeting. Being better is forever.

Uncover the intersection between data use and ethics.In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today's world, neither marketers nor consumers are fully benefiting from this explosion of data.Without pulling any punches, Arun presents a set of principles to drive your data strategy. Despite what regulators and politicians would have you believe, it is possible to be ethical and data-driven to the benefit of brands and consumers. With easy-to-understand language, Arun explains the current state of affairs around data use, and he offers solutions you can implement in your own marketing strategy and your business as a whole.Featuring perspectives with experts across the industry, Arun shows how this situation is impacting more than just marketing teams. While CMOs should take heed, CEOs, CFOs, and other company decision-makers will do well to consider the impacts of data use on their bottom line. The surprising answer to making data work harder for marketers and people in the age of AI lies in the much-misunderstood world of ethics.

Tap into the empowering strategies in The CQ Edge to unleash your potential and elevate your communicative presence. Su Bridgman presents groundbreaking principles that synthesize profound insights, actionable strategies, and practical exercises to cultivate a resilient, captivating communicative essence.Whether it's a high-stakes presentation or any other situation in which you speak to an audience, The CQ Edge empowers you to express with confidence, resonate with authenticity, and create the impact you want to achieve with every word spoken. It's more than a learning experience; it's a metamorphosis into the communicator you aspire to be, transforming not just the way you speak, but the way you are heard and remembered.It's time to redefine the boundaries of your communicative landscape. Let The CQ Edge show you the way to becoming the speaker you always wished you could be.

A B2B Software CEO's Guide to Strategic Modern Marketing That Delivers Results!For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales and marketing, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI.The book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You'll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for competitive advantage and transaction success.

Practice Relentless Innovation in Your Career: Ten Commandments for a Lifetime of AdventureFrom an early age, Ron Gerevas made a lifelong commitment to himself and others to change whatever he touched for the better. In grade school, this meant cutting down on the local fly population in main street stores. In college, this resolution prompted him to become president of his fraternity and Registration Manager at the world-famous Bohemian Grove. As the Director of Human Resources for the world's largest advertising agency, J. Walter Thompson, his relentless work ethic served him well as he helped implement a new business model that forever changed the way they created advertising. As the Director of Public Affairs for the ACTION agency in Washington, D.C. during the fall of the Nixon administration, Ron showed it was possible to bring meaningful change to the Peace Corps volunteer delivery system during a time of political upheaval. And after spending thirty years in the world of executive search, Ron helped shift an entire industry from generalization to specialization. Over the course of his career, he helped lead the implementation of new business models for three different industry leaders that not only changed each organization but indeed each industry forever.As Ron's life illustrates, becoming a change agent doesn't happen overnight. Instead, it's a commitment to a certain set of ideals, which he likes to call his "Ten Commandments." These principles form the framework for how he has lived and operated for the past several decades, and they serve as invaluable guideposts for those he mentors.

The turning $1,000 into $1.54 billion story...In 1982, MIT professor Kenan Sahin took $1,000 from his savings and used it to undertake the most extraordinary entrepreneurial journey, culminating with a $1.54 billion rich exit just 17 years later. This is the story of Kenan's turning his academic theories into axiomatic principles for building a Lean Startup into a Lean Company followed by a Rich Exit.Among those principles are... Suffusing the organization with a "teach and learn, learn and teach" mindset > attitude > willingness > experience (in order of importance) Finding a way to reject outside funding and retain full ownership And every step and misstep along Kean's road to success is brought into the present day--for Kenan remains the professor at heart and is deeply committed to helping fellow entrepreneurs forge models for outsized excellence in their own way forward.

You're An Entrepreneur. You've either started or are thinking of starting your own business. Or you're all in and need to take a chance. Then this book is for you.Starting a business is brutal. 70% of businesses fail after five years and only 25% of businesses make it to 15 years or more. What if you had a crystal ball to guide you through your business cycle so you didn't make the same mistakes as everyone else?Larry Gaynor is a serial beauty entrepreneur still running TNG Worldwide since 1985. He has dealt with the biggest companies including L'Oréal, Unilever, Amazon and Walmart. As a retailer, he had to take a chance and decide to shut down his $5 million store and become a wholesale distributor. As a distributor, he was cut-off more than ten times and threatened to sell his company or else. As a manufacturer, he had to take a chance and risk everything during the pandemic.Take A Chance! is Gaynor's fascinating journey as an entrepreneur spanning more than 50 years. Key take-aways include Gallup-training that changed TNG's culture; the pivot to manufacturing from being a lowly distributor; the importance of being an Amazon Top 200 Reseller; and the rise and fall of the pro beauty business. Along the way, Gaynor shares his top 101 entrepreneurial lessons for making it big.

Flying Is One Of The Safest Modes Of Transportation, But Can We Take That For Granted?In Error Traps: How High-Performing Teams Learn to Avoid Mistakes in Aircraft Maintenance, Elmar Lutter guides us with a steady hand through the complex realities of aircraft maintenance, repair, and overhaul (MRO). Through a journey of compelling aviation experiences, Lutter offers four tools that every individual in aircraft MRO can and should employ to ensure they have done their very best to keep their team on the ground and the pilots and passengers in the air as safe as possible.The reality is that even a small maintenance error that goes undetected can bring down a plane. We live and work in an industry in which a mindset of "good enough" cannot be justified. Aiming for precision in all manual tasks provides you the skillset and mindset to avoid error traps.Connecting the dots between competence, awareness, compliance, and teamwork with real-world examples, Lutter shares important insights and life lessons drawn from decades of collective knowledge and experience in an often unforgiving field. And he makes the point that the lessons do not only apply to aviation.

As a seventeen-year-old refugee in New Zealand, Don Ha marveled at the mansions atop a mountain overlooking the sea, wondering about the owners' success secrets. What did they know that he didn't?Today, he owns the highest residence on that very peak.But his journey holds more than achievement. Don, a perceptive entrepreneur, believes his principles can empower anyone. The Art of Exponential Success unveils his mindset and actions for finding triumph in both career and life.Don's Realtor tale is distinct, built on hard work and steadfast values-no magic involved. As the transformative CEO of RE/MAX New Zealand and Fiji, he motivates his team toward wealth, in this book is now sharing these revelations. Embrace his guidance to uncover success, whether in real estate or life, and be inspired to climb your own mountains of achievement.

Grab the controller! Save the World! One of the gaming industry's leading women details gaming's force for global goodPlay is in our DNA.We game to experiment with ideas and to learn. We play to create new worlds so we can change this one. Gaming pushes us to imagine what more we can become. In Push Play: Gaming for a Better World, Dr. Songyee Yoon, Chief Strategy Officer at NCSOFT, lays out how gaming can help us craft a better world.The male dominance of the gaming industry, however, has kept many talented women from pursuing their passions in STEM. As a leader in the industry, Dr. Yoon shares her experience as a woman in STEM and her quest for a more diverse and equitable tech community. After all, the game only gets better with more players.In Push Play, Dr. Yoon outlines how innovations in gaming push industries forward and create a more equitable world for all. Learn how gaming inspires Artificial Intelligence to consider everyone's perspective. Master tips and tricks from gaming that can be used to lead diverse and thriving business teams. Explore the virtual worlds of Massively Multiplayer Online Games and understand why we need digital communities for everyone.So, flex those thumbs with Push Play to unlock your power to play.

Dr. Gregory J. Brannon is an American surgeon, public figure, and founder of the leading bio-identical hormone replacement practice (BHRT) Optimal Bio, based in Cary, NC, with locations across the East Coast.After practicing OB/GYN for nearly thirty years, Dr. Greg Brannon's OB/GYN experience sparked his interest in hormones and how they work within the body and ultimately led him to open Optimal Bio, a BHRT practice dedicated to bringing people's bodies back to the optimal levels they were initially designed to maintain.

The Innovator Mindset Can Change the World...and Your LifeHow One Introvert Survived High School and Became a MillionaireWhat do the world's greatest entrepreneurs, inventors, and thought leaders have in common? They were outsiders. In Misfit Mogul, Hisham Ahmad provides an entertaining, eye-opening, and clear guide to how we can break through traditional educational models, innovate the world-and make millions-in true misfit fashion. This book is written for loners, introverts, geeks, and those who feel invisible while their minds are overwhelmed with crazy ideas that can transform the world for the better-if only someone would believe in them.

In dynamic, fiercely competitive markets you must have confidence in your assumptions and strategies, especially when the future of your business is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team! In Competitive Success: Building winning strategies with corporate war games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. After reading this book, you'll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity.

Valley Girls is an impassioned call-to-action and a clear-eyed guide for every woman with a brilliant business idea who has been sitting on the sidelines. It offers inspiration, role models, and a clear path to empower women to follow their dreams.Author Kelley Steven-Waiss, founder and former CEO of the SaaS tech start-up Hitch Works ("Hitch"), knew that less than 3% of venture capital went to all-women founding teams in the year she set out to be an entrepreneur. And yet, she managed to succeed. Now, she gives other women the benefit of her experience as well as that of the diverse female founders she interviewed. What did they all have in common? Which strategies brought success and which failed? How did they persevere through the hard times? This practical, hands-on guide and the powerful and passionate women profiled in it answer these questions and more, paving the way for all women to succeed.

Since the beginning of time, philosophers have tried to figure out what makes us happy. For the first time, modern technology has allowed biologists to map the inner chemicals that actually cause those feelings, and positive psychologists have used that information to construct the pillars of a meaningful life. Our inner reward systems were designed for a purpose, and understanding that design can allow you to take control of your anxiety and convert it into meaningful action. Through his personal successes in business and health, paired with the knowledge of a master's degree in I-O Psychology from Harvard University's Extension School, Mark Congdon has developed a seven-step system for joyful living called the I GOT This framework. In this book Mark will teach you how you can use those steps to develop your own growth mindset and pursue the purpose of your own Ideal Life.

All Physicians Lead Every Day...but we may not recognize we are leading.If you ask 100 physicians to name a physician leader, they will uniformly name a department chair, hospital chief medical officer, or dean. In reality, the day-to-day life of every physician is a series of leadership events. Whether coaching a group of residents through morning rounds, taking an OR team through a five-hour surgery, or convincing a patient to try a new medication, doctors are in the business of leadership, that is: influencing thoughts and behaviors to achieve a desired result. But although we focus on their training and require physicians' clinical skills to be top-notch, we don't recognize leadership as a fundamental skill used by all physicians--and one that impacts team performance and patient outcomes. A few leadership-related courses are taught in most medical schools without an overarching leadership rubric, and many student doctors are too busy learning anatomy and physiology to give even those courses wholehearted attention.Leadership matters in medicine. Good physician leadership results in better patient communications and higher-performing healthcare teams. Ultimately it leads to better health outcomes for patients. All Physicians Lead argues that the medical community will benefit from recognizing leadership as a core competency for all physicians--not just CMOs and department heads, but for all practicing doctors--and lays the groundwork for accomplishing this. It offers a "clinic" in leadership skills for the working physician and makes the case that a focused leadership training curriculum, grounded in good theory and research, should be an essential part of every physician's lifelong training.All physicians lead. Now let's train them for it.

Whether you're an aspiring consultant, a newbie finding your footing, or a seasoned professional, Mary Cianni's compelling book serves as a beacon, guiding you towards consulting excellence in a world brimming with challenges and opportunities.Step into a realm where this book isn't merely your guide--it's your steadfast mentor, lighting the way through the exhilarating labyrinth of consulting.