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Menno Lanting has embarked on a journey to discover what the future holds for innovation, organizations and work. He engaged in discussions with a hundred inspiring professionals and entrepreneurs all over the world. And Lanting has succeeded in distilling many practical tips and useful insights from their cases and experiences. Now you, too, can learn the tricks of the trade from such diverse and important organizations as Airbnb, Audi, NASA, Netflix, Philips and the WWF. "Speedboats are proactive, agile, look outside themselves, connected to a network, bring added value to the customer, citizen or co-worker, and never stop learning. This is in stark contrast to professionals and organizations who remain firmly anchored in the age of industry, they are the oil tankers," I told a group of HR-directors. On the periphery of my vision, I could see one of the directors becoming more agitated by the second, wringing her napkin to virtual shreds. Finally she burst out: "But Menno, I do notice speedboats like that within my organization, but in reality most of them are in the process of leaving our company! What am I supposed to do with the huge grey mass of leftovers, who are sluggish to the end and cling to the unions and the works council in resistance?" The ensuing silence was deafening. 'Menno has a gift for providing you with an absolute fountain of fresh insights which will produce an outburst of enthusiasm inside your mind.' - Marc de Vries, Country Manager Twitter Benelux

On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so large? The answer can partly be found in the ways in which vendors adapt their promotional appeals to the unique individual preferences and needs of their customers. Based on insights from behavioral economics, marketing, and his own groundbreaking research on Persuasion Profiling, Dr. Maurits Kaptein developed a mass-market personalized technique that enables you to treat online visitors as an offline vendor would. Kaptein combines a thorough description of our knowledge of sales psychology with an understanding of interactive technologies to demonstrate the opportunities these technologies offer for personalization. Kaptein discusses novel research results on the individual effects of well-known persuasion strategies, and discusses the ethical issues that arise in large-scale personalization efforts. The result is a vivid and clear introduction to the science and art of real time and personalized persuasion on the Internet. It is an introduction that is certainly indispensable for marketers but is also unmissable for you, the consumer.

Let's break the endless cycle of email. It was not invented as a mass communication tool. It is best used for sending documents and one on one communication. As soon as you need to communicate with more people, email becomes a monster. Luckily there are many other tools and forms of communication that are far more efficient. Kim Spinder quit her email habit some years ago and shows us the way. She offers an email diet and quitting program which suits people who want to try it out as well as the radicals who stop using it completely. A very refreshing and rebellious book. Emails are like rabbits, they reproduce at an exorbitant rate. The more you send, the more you get. Simon Sinek