Bøger udgivet af Business Expert Press

This book is perfect for anyone looking at business and entrepreneurship. It is ideal for anyone with an interest in business and anyone who has aspirations to start their own business-outlining key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies.Within this text you will find useful and practical information about business and entrepreneurship. The author provides a robust understanding of the theory and real-world implications of running a successful business. James also describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion.He clearly demonstrates that if you consistently follow the good business habits and practices that are described in this book, you really can achieve entrepreneurial success and the opportunities that come with it.

Getting Data Science Done outlines the essential stages in running successful data science projects.Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can impact almost any type of process or organization. Data science is also an evolving technical discipline, whose practice is full of pitfalls and potential problems for managers, stakeholders and practitioners. Many organizations struggle to consistently deliver results with data science due to a wide range of issues, including knowledge barriers, problem framing, organizational change and integration with IT and engineering.Getting Data Science Done outlines the essential stages in running successful data science projects. The book provides comprehensive guidelines to help you identify potential issues and then a range of strategies for mitigating them. The book is organized as a sequential process allowing the reader to work their way through a project from an initial idea all the way to a deployed and integrated product.

In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future.Online learning has the potential to change an organization's culture and performance - if the organization employs technology in the right ways. In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future.In this book, Dr. Guralnick describes the current world of online learning, lays out his vision of the future, and discusses how organizations can make the best use of technology to improve job performance, including how to best combine the work and skills of an organization's internal team and outside consultants and vendors.Too much online learning today focuses on memorizing information. HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING shifts this paradigm to focus on learning key skills that are meaningful to an employee and relevant to their work. Organizations will learn how to create and deliver online learning and performance experiences that can take their employees' performance to the next level.

Are you a franchisee or small business owner? If so, you need this book.Are you are looking for practical advice and tools to help you achieve more success? If so, you need this book.Included are stories and advice from franchisees and operators who have built successful franchise businesses as well as business experts. Their contributions add to the practical nature of the information.In these pages you will learn how to:Achieve your goalsBuild a great teamHave happier customersMake a lot more moneyBuild a business with incredible valueAnd much more

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want? In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours? Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.

A prosperous future for your community is in your hands!Make your community a better place to live, work and play!Why do some communities thrive and grow while others struggle and decline? Smart communities know how to attract and nurture the kinds of businesses and organizations they want to create a vibrant economy and higher quality of life.The more that elected officials and all residents know about community and economic development the more the community will prosper. How to Build Prosperous Communities is a practical guide to help communities reach their goals for prosperity. Numerous examples throughout the book show how communities and regions of all sizes have attained and maintained prosperity in a constantly changing environment.The book is based on the authors' years of experience helping communities and regions across the country and around the world create their roadmaps to prosperity with better jobs, improved public services, and enhanced amenities.

Achieve Lifelong Professional SuccessRemaining Relevant is an inspirational playbook for professionals who want to remain relevant, significant, and credible contributors regardless of their age.The book is based on research as well as interviews with over two dozen professional men and women from a variety of industries and disciplines.Chock full of self-assessments, checklists, and activities, Remaining Relevant presents practical and concise tips to help the reader create an action plan for self-development and reinvention. Readers will gain valuable insight to help them remain at the top of their game throughout their lifetime. Chapters address how to...Stay Sharp - Improve mental acuity and cognitive skills.Communicate Clearly - Adapt your communication approach and techniques to today's environment.Stay Connected - Develop and strengthen personal and professional relationships.Update Your Image - Be perceived the way you want to be perceived.Get Physical - Slow down the signs of aging by maintaining a healthy lifestyle.Seek Harmony - Enhance the spiritual, psychological, and emotional aspects of your life.Keep Up with Technology - Develop a working knowledge of platforms, applications, and social media.Reinvent Yourself - Start a new business or change your career.