Bøger udgivet af Business Expert Press

What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want? In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours? Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.

A prosperous future for your community is in your hands!Make your community a better place to live, work and play!Why do some communities thrive and grow while others struggle and decline? Smart communities know how to attract and nurture the kinds of businesses and organizations they want to create a vibrant economy and higher quality of life.The more that elected officials and all residents know about community and economic development the more the community will prosper. How to Build Prosperous Communities is a practical guide to help communities reach their goals for prosperity. Numerous examples throughout the book show how communities and regions of all sizes have attained and maintained prosperity in a constantly changing environment.The book is based on the authors' years of experience helping communities and regions across the country and around the world create their roadmaps to prosperity with better jobs, improved public services, and enhanced amenities.

Achieve Lifelong Professional SuccessRemaining Relevant is an inspirational playbook for professionals who want to remain relevant, significant, and credible contributors regardless of their age.The book is based on research as well as interviews with over two dozen professional men and women from a variety of industries and disciplines.Chock full of self-assessments, checklists, and activities, Remaining Relevant presents practical and concise tips to help the reader create an action plan for self-development and reinvention. Readers will gain valuable insight to help them remain at the top of their game throughout their lifetime. Chapters address how to...Stay Sharp - Improve mental acuity and cognitive skills.Communicate Clearly - Adapt your communication approach and techniques to today's environment.Stay Connected - Develop and strengthen personal and professional relationships.Update Your Image - Be perceived the way you want to be perceived.Get Physical - Slow down the signs of aging by maintaining a healthy lifestyle.Seek Harmony - Enhance the spiritual, psychological, and emotional aspects of your life.Keep Up with Technology - Develop a working knowledge of platforms, applications, and social media.Reinvent Yourself - Start a new business or change your career.

This book will enable leaders to manage change in a more proactive, tailored and engaged manner to increase the likelihood of achieving the expected outcomes of the change initiatives.Leaders today must be able to embed resiliency into their organizations and to re-position change as a natural process. Being an effective change agent has become a critical leadership competency for 21st Century leaders. With these factors in mind, we are proposing a new approach to change in this book (the C6 Change Leadership Framework), as a means to mitigate "e;Change Fatigue"e; and to enhance a leader's ability to positively affect change in their organizations.This book will enable leaders to manage change in a more proactive, tailored and engaged manner to increase the likelihood of achieving the expected outcomes of the change initiatives.

This book provides an overview of emerging technologies within Financial Services to allow firms to understand their real benefits and how to pragmatically implement them for maximum benefit.Financial Services and Technology (FinTech) have collaborated for decades with mutual benefit, and it is not unreasonable to expect this co-operation to continue, especially with the development of emerging technologies.However, both industries are facing challenges. Financial Services suffer from regulation, client, and risk pressures. Emerging technologies suffer from their inherent complexity and implementation challenges.It is imperative that Financial Services' firms understand emerging technologies to ensure they are implemented effectively to support both current business and future challenges.This book takes a pragmatic and critical review of Emerging Technologies exploringWhat the technologies are?How they can be used?How they can be implemented pragmatically?How they could help address future challenges?This book provides an overview of emerging technologies within Financial Services to allow firms to understand their real benefits and how to pragmatically implement them for maximum benefit.

With the expansion of technology and governance, the information governance industry has experienced dramatic and often, sudden changes. Among the most important shifts are the proliferation of data privacy rules and regulations, the exponential growth of data and the need for removing redundant, obsolete, and trivial information and the growing threat of litigation and regulatory fines based on a failure to properly keep records and manage data. At the same time, longstanding information governance standards and best practices exist, which transcend the sudden vicissitudes of the day.This volume focuses on these core IG principles, with an emphasis on how they apply to our target audience, which includes law librarians, legal and research staff and other individuals and departments in both the public and private sectors who engage deeply with regulatory compliance matters.Core topics that will be addressed include: the importance of implementing and maintaining cohesive records management workflows that implement the classic principles of capturing, checking, recording, consolidation, and review;the classic records management principles of Accountability, Transparency, Integrity, Protection, Compliance, Accessibility, Retention and Disposition; andarchives Management and the two principles of Providence and Original Order.

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.The evolution and advancement of public relations have been recorded and taught as an integral part of the communications curriculum, but the stories of these trailblazers went untold.The text offers snapshots of past, present, and future endeavors with the hope that the reader will be inspired, reflective, and proactive. Everyone from students to seasoned professionals will learn of individual and group challenges and triumphs in academia, the workplace, and society.

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements.Behind each story and report is the strong determination of an individual or the commitment of organizational management to establish and uphold practices that cut the energy use, support providers of raw materials with living wages and lifestyles, and mount campaigns to educate the consumer on supporting products and the overall circular economy. Resale, reuse, and remake comprise an escalating movement that didn't exist even a decade ago to extend the life cycle of products that previously had a high potential of becoming landfill. It has become big business, sanctioned with promotions across the retail board, from icons of mass merchandising to small local workshops.Sustainability for Retail offers businesses and consumers insight into beneficial decision-making for themselves and for the greater environment. The authors provide a comprehensive guide to the forces driving the retail sustainability movement.

If you are into construction project management, this book is certainly for you.This is creative non-fiction. Travel through times and spaces. Meet with historic world leaders. Work alongside the world's greatest master-builders. Live the sights and sounds of ancient cities and construction sites. Discover the stories behind the greatest landmark buildings shaping the world skyline. Feel the genesis of great creatures and the moments they age or die out. Witness inaugurations celebrated by the entire universe. Hear the buildings breathe, laugh, cry, and at times suicide. Shed a tear for the martyrs of construction greatness.Moreover, if you are into construction project management, this book is certainly for you. It includes a bulk of Agile, PMBOK(c) Guide, and Design-Build project management lessons learned extracted right from the stories of a host of the greatest projects in human history. Enjoy!

Too many smart and well-educated young professionals struggle to grow and find success simply because they lack powerful insights on how to address the main root causes of slow growth. This book empowers professionals everywhere - including you - to accelerate career growth by clearly presenting how to remove such root causes.

Examines how CEOs define, navigate and instill key activities of organizational life and provokes and challenges the nature of their practice. The book shares practical strategies on how CEOs ways of being can influence and contribute to the adoption and embedment of ways of working that better serve employees, stakeholders and organisations.

There are books about product and companies but no books about a company as a product. The Vice Chair arrives from orbit around a corporation with a doctrine of leadership without authority for business warriors who reject control, live in a world of influencers, and aspire to become one.

There is controversy among economists over just what it is that economists should do. The controversy is centred on the question whether what is called 'neoclassical' or 'mainstream' economics provides the appropriate template for performing economic analysis.

Confronts the conventional employment practices of selecting, inducting, developing, rewarding, and exiting employees. This book is a comprehensive blueprint for HR professionals to make the necessary changes to accommodate a new mentality.

A must-read for STEM graduates who aspire to be the technical leaders and executives of our next generation. Pete Devenyi highlights ten capabilities that technology leaders must develop and nurture in order to achieve their full potential.

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%.Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

A novel about Neil Frost, a Director of Digital Transformation and Agile Centre of Excellence at Walkers Mart. The company is already grappling with a failing transformation and on the verge of bankruptcy when COVID-19 strikes! Sid, the Coach instils constructive discomfort through a series of probing questions.

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.

This book will help Chairs to form a strong team, build a resilient relationship with the CEO, assess how to use their considerable power, and when to show self-restraint.Board members often struggle to identify their true role, caught between the Chair and the executive board. As a result, board members frequently have doubts about their role and personal impact; doubts which are rarely acknowledged nor addressed. By focusing on the most impactful driver of success - the human behavior - the author explores how to create a strong board team whose members are clear about the team's role, are able to talk about their concerns, and are therefore also comfortable to listen, to challenge, and to support.Based on around 60 interviews around the globe and his own board experience, this book will help Chairs to form a strong team, build a resilient relationship with the CEO, assess how to use their considerable power, and when to show self-restraint. Navigating the Boardroom supports board members and managers in reflecting on how to navigate the complex web of boardroom relations and provides both practical and attitudinal tips.

Success isn't about the race to the top or having to prove you're good enough. It's about carving out a path of personal discoveries and career accomplishments without focusing on promotions, prestige, or status. This recognises it's what you learn along the journey and who you surround yourself with that defines success.

Delves into the elements that comprise successful communications - conciseness, clarity, concreteness, and much more. The book also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves "e;creators"e; and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation?This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation.Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.

Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection.This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation.Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.