Bøger udgivet af Business Science Reference

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers' minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

As Web services (any communication between two computers over a network) continue to evolve, publication and research related to the field must keep up in turn. Innovations, Standards and Practices of Web Services: Emerging Research Topics provides a vital new compendium of the latest research topics in the field of Web services. As a set of tools that can be used in a number of ways, Web services continue to evolve as the Internet expands its capabilities and users. Detailing the functions of service composition, and the most relevant models that modify its construction, this volume serves as a vital reference for practitioners, students, and academics alike.

Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.

Offers current perspectives and trends in biologically inspired networking, exploring various approaches aimed at improving network paradigms. Research contained within this compendium of research papers and surveys introduces researches in the fields of communication networks, performance modeling, and distributed computing to new advances in networking.

Presents recent and important theoretical and practical advances in educational technology design in higher education, examining their possibilities for enhancing teaching and learning. It includes discussions of technologies and applications grounded in legitimate learning theories and from an ethical perspective that emphasizes mutual understanding.

Explores research developments and applications from an interdisciplinary perspective that combines approaches from operations research, computer science, artificial intelligence, and applied computational mathematics. Contributions cover a range of hybrid algorithm theory and practice as it relates to routing, scheduling, and real-life applications.

Discusses the potential of meta-communication models for building and managing reflective online conversations among distance learners. This unites models for meta-communication, distance education, and reflective online conversations and can serve as a course supplement for studies in distance education, online education, reflective online education, and meta-communication.

As the field of Information and Communication Technologies rapidly expands, the applications to language learning continue to grow. Computer-Enhanced and Mobile-Assisted Language Learning: Emerging Issues and Trends compiles the latest research into computer-enhanced language learning, as well as the integration of mobile devices into new language acquisition. Though new information is constantly coming out as technologies continue to evolve, this important new follow-up publication will be distributed worldwide among academic and professional institutions and will be instrumental in providing researchers, scholars, students, and professionals access to the latest knowledge related to research on computer-enhanced and mobile assisted language learning.

Provides a comprehensive view of sequence mining techniques and presents current research and case studies in pattern discovery in sequential data by researchers and practitioners. This research identifies industry applications introduced by various sequence mining approaches.

Graphs are a powerful tool for representing and understanding objects and their relationships in various application domains. The growing popularity of graph databases has generated data management problems that include finding efficient techniques for compressing large graph databases and suitable techniques for visualizing, browsing, and navigating large graph databases. Graph Data Management: Techniques and Applications is a central reference source for different data management techniques for graph data structures and their application. This book discusses graphs for modeling complex structured and schemaless data from the Semantic Web, social networks, protein networks, chemical compounds, and multimedia databases and offers essential research for academics working in the interdisciplinary domains of databases, data mining, and multimedia technology.

In digital enterprise, individuals use a variety of technologies to assist them in communicating, collaborating, and coordinating their activities across distance and time, enhancing workflow expertise and communications. This book presents a collection of research on various aspects, roles, and functions of digital enterprises.

Due to the complexity and globalization among modern-day businesses, organizations turn to collaborative processes in order to remain competitive. This title provides an analysis of the collaborative environments, introducing limitations and opportunities for improvement.

Business processes are becoming increasingly complex and dynamic as they seek to cope with a wide range of internal and external interactions and changes. This title investigates the nature and history of dynamic processes essential to understanding the need for flexibility and adaptability as well as the requirements to improve solutions.

Offers insights into the state of the digital economy and the ability of SMEs to leverage information and communication technologies in overcoming their position in the global business market. This work provides information for developing strategic objectives that promote economic growth, infrastructure development, and capacity building.

Compiles recent research trends and practical issues in the fields of distributed computing and Internet technologies. t provides advancements on emerging technologies that aim to support the effective design and implementation of service-oriented networks, future Internet environments and building management frameworks.

Deatails current trends and advances in information assurance and security, as well as explores emerging applications. It provides the readers with an opportunity to build a strong, fundamental understanding of theory and methods and thus to find solutions for many of today's most interesting and challenging problems regarding information assurance and security.

Examines the inattention of business schools to moral education. It addresses lessons learned from the most recent business corruption scandals and financial crises, and also questions what we're teaching now and what should be considered in educating future business leaders to cope with the challenges of leading with integrity in the global environment.

Covers current research trends in the area of social networks analysis and mining. Containing research from experts in the social network analysis and mining communities, as well as practitioners from social science, business, and computer science, it proposes new measures, methods, and techniques in social networks analysis, and also presents applications and case studies in this changing field.

This is a comprehensive and up-to-date resource for operations researchers, management scientists, industrial engineers, and other business practitioners and specialists looking for systemic and advanced discussions of supply chain management. It presents a coherent guide to creating long-term and sustainable performance for organisations who want to compete in the global market.

Explores important and emerging advancements in DIAM systems. It will help researchers and practitioners in digital identity management to generate innovative answers to an assortment of problems, as system managers are faced with major organisational, economic and market changes and are also expected to increase reach and ease of access to users across cyberspace .

Provides a collection of research on privacy protection technologies and their application in business organisations. Providing insights and support to professionals concerned with the management of expertise, knowledge, information, and organisational development in different types of business organisations and environments.

Examines a range of 'disruptive' approaches, exploring how challenge, dissonance, and discomfort might be mobilized in educational contexts in order to shift taken-for-granted attitudes and beliefs held by both educators and learners.

Contains a spectrum of case studies aimed at understanding technology integration in urban schools. It describes, analyses, and synthesises the impact of technology in an urban school with the objective of offering solutions for successful strategies and addressing organisational challenges and pitfalls.

Reviews computational models and technologies for distance education, focusing on systems, infrastructures, and frameworks for delivering quality education. Researchers and educators will benefit from this comprehensive insight into new methods and trends in multimedia technology, learning models, and individualised distance learning.

Unites research on FOS-ERP, comparing differences with proprietary Enterprise Resource Planning products, and demonstrating key research factors. It includes cases demonstrating how small enterprises have benefited from FOS-ERP in Spain and in Belgium, along with difficulties encountered and solutions developed.

Provides a comprehensive review of state-of-the-art practices for ERS, as well as the challenges to achieve their actual deployment. It will help covers researchers interested in recommendation strategies for educational scenarios and in evaluating the impact of recommendations in learning, as well as academics and practitioners in the area of technology enhanced learning.

Provides an updated look at the latest tools and technology within the burgeoning field of database management. Perfect for the network administrator, technician, information technology specialist or consultant, or for academics and students, this presents the latest the field has to offer by way of cases and new research.

Provides an updated look at the state of technology in the field of data mining and analytics. As processor speeds, database size, network capabilities, artificial intelligence, and most fields of hardware and software continue to improve at a staggering rate of increased capability and pace, it is vital for practitioners to stay abreast of the current issues and research in the field.