Bøger udgivet af CARROLL COMMUNICATIONS

Pick up just about any diet book on the market and you'll see that it's written by a doctor, nutritionist, dietitian or health guru. Not this one. Kevin Carroll takes a look at dieting not from an expert's point of view, but from a dieter's point of view. He knows that lots of diets breakdown because eating habits are tough to change, that the average person gets frustrated and gives up, and that people want to see results without a lot of sacrifice. Given that, he figured there had to be a better way. Inside this short and snappy book, you'll see that The Turtle Diet is based upon the oldest, simplest, and smartest way to lose weight - slow and steady wins the race. By allowing time to play a supporting role, you can get to where you want to go if you're willing to be patient. On the other hand, if you're looking for a quick way to lose weight, then this book is not for you.

Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare".) So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.