Bøger udgivet af Cengage Learning EMEA

Now in its sixth edition, Business Analysis and Valuation: IFRS Standards edition has successfully taught students how to interpret IFRS-based financial statements for more than twenty years. With the help of international cases, the authors illustrate the use of financial data in various valuation tasks and motivate students to build a thorough understanding of theoretical approaches and their practical application.

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Suitable for executive education courses, MBA programs, or any class with an emphasis on translating theory into practice or learning through real-world cases, this fifth edition illustrates the importance of financial information in maximizing firm value.

Now in its eighth edition, this trusted Procurement and Supply Chain Management text provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective. Fully updated and restructured to reflect contemporary thinking and practice, this highly respected textbook covers the latest developments in procurement and supply chain management with clear and well-structured content. Strong case studies that are relevant and engaging complement the content and bring the subject to life.

The third edition of Database Principles maintains its engaging writing style and brevity; its unique balance between theory and practice; and its wealth of examples throughout the text. It provides a solid and practical foundation for the design, implementation and management of database systems. The new edition has been updated with all the latest developments and technologies and incorporates a generous number of localised and motivating business vignettes that tie the concepts to real-life situations. The coverage of SQL provides numerous examples and simpler explanations that focus on areas most important for a database career. This edition is suitable for a first course in databases at undergraduate level and will also provide essential material for conversion postgraduate courses. Providing comprehensive and practical coverage of core database concepts, it is an ideal text not only for those studying database management systems in the context of computer science, but also those on courses in the areas of information systems and business information technology.

Argues that free-market forces work better than government controls for achieving real equality and security, protecting consumers and workers, providing education, and avoiding inflation and unemployment.

A guide to software testing, focusing on the ISTQB Foundation qualification. This edition features more on reviews, techniques and use of Agile.

With a new component array and strong digital support, this book features spectacular National Geographic photography and facts that have been carefully selected to appeal to the inquisitive minds of young teenagers.

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities.

Includes spectacular National Geographic photography and facts that have been carefully selected to appeal to the inquisitive minds of young teenagers.

Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the topic subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes. This market-leading text will enrich your students' understanding and study of organization development, change management and human resources management. Through clear explanations and an emphasis on real world examples and case studies, this second edition for Europe, South Africa and the Middle East is a comprehensive and engaging text that will teach your students fundamental theories of organization development and encourage your students to apply these to real world situations.

Now in its fifth edition, Foundations of Software Testing: ISTQB Certification is the essential guide to software testing and to the ISTQB Foundation qualification written by respected international authorities in software testing who themselves helped develop the ISTQB Syllabus. Completely updated to comprehensively reflect the most recent changes to the ISTQB Foundation Syllabus v 4.0, 2023, this book adopts a practical, hands-on approach, covering the fundamental topics that every system and software tester should know. About ISTQBInternational Software Testing Qualifications Board (ISTQB) is a multinational body overseeing the development of international qualifications in software testing. It offers an internationally recognized qualification that ensures there is an international, common understanding of software and system testing issues.

The Arab World edition of N. Gregory Mankiw?s Principles of Economics is essential reading for economics students in the Middle East and those with an interest in Islamic finance. Using Mankiw?s classic ten principles approach to economics, the book provides students with a framework for understanding the economy of the world they live in. Written in an engaging and accessible style and designed to encourage students to think like an economist, the text equips them to engage confidently and critically with theories and principles of economics. Following on from the successful fourth edition, this text contains updated case studies, news articles and features that focus on the Arab world and current global challenges. This fifth edition is also available as a MindTap, a fully interactive learning platform with an interactive eReader, assessment questions, revision aids and engaging multimedia to explain key concepts and further case studies. It also provides analytics to help you keep track of students? progress.

Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the practical uses of economics in a business environment. Recent examples and cases throughout the text demonstrate the key economic issues facing the business world. Now covering the global economy, Brexit, the gig economy and international trade theories, the third edition ensures that students are up to date with the latest developments in business economics.

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan''s qualitative and holistic approaches are combined with William Zikmund''s quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

Updated to include the changes in international accounting, auditing and financial reporting standards, this edition features new questions from some of the most prominent exam boards including ACCA, IACEW and CAI and a new emphasis on corporate governance and responsibility.