Bøger udgivet af Channel V Books

In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent "If we weren't so bad, we wouldn't be so good" campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot "The Monk" for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.

Sixty days. That's all it takes. Whether your financial life is defined by receipts in shoeboxes or dividend statements in leather folders, 60 Days to Change will give you powerful, systematic methods for revolutionizing the way you think about money. Building on the success of his televised curriculum, personal finance expert Peter Dunn walks readers through each step in gaining control of spending and savings, day by day. Do you want to take back your finances from the world of fine print and restrictions? To know how to budget so that there's something left over every month? To be able to anticipate a financial crisis or ensure your family's security even if something happens to you? Dunn shows you how-in less than two months. With overview topics like "Dealing with Credit, Debt and Other Skeletons in Your Financial Closet," "Creating a Career Backup Plan," or "Developing Savings Habits," 60 Days to Change is a hands-on blueprint for success that will give you a clear understanding of the big picture and where you fit into it. The same 60 Days to Change curriculum presented in this book has already empowered thousands of people across the country. Now it's your turn.

It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today, governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them, but you need to know that companies use RFPs-and increasingly purchasing and procurement-for many reasons that have little to do with the opportunity offered in the official document. The result? We all have no choice but to go through the expensive and time-consuming process. And though you might like to believe the system is fair, if your company is pitching a disproportionately larger client, you're at a disadvantage from the moment you begin the process. WHY? Because the RFP system is not built for you. It's built for big companies and government institutions that benefit from RFPs. But no matter how hard you try to avoid them, there will inevitably come a day when that irresistible RFP lands on your desk. It's almost like it was written for you. This book is your best guide on what to know, to question and to do when faced with that RFP. It will also help you develop the confidence and understanding to know when to quit the process before it even starts or when to stay in it and win big.