Bøger udgivet af Civil Sector Press

As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the hearts of donors and inspire them to give more generously. All causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick's target breaking campaigns. There are no theories, just facts, all compiled by one of the UK's most successful fundraisers. Through case studies across all media channels you will discover how you can: * Ensure your message is one your donors want to hear* Boost your fundraising success by 100%* Create memorable multi-media campaigns* Understand human nature to benefit your mission* Succeed in difficult economic times* Drive thousands more supporters towards your cause* Understand the best emotions to put in service for your charity Nick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.

For organizations to be successful in the cut-throat world of fundraising, they cannot simply be needy. Or simply be a 'good cause'. They cannot just have a good story to tell, or an interesting and creative way to tell it. The organization must, as a whole, be worthy of support in every way, and sufficiently prepared to receive it and put it to proper use. Sluga and Barrow explain how to go about it.

Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.

A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.

At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions - the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls. For the first time ever, this book tells fundraisers how to connect with donors in all three dimensions. The economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that right will be the ones who prosper.

This handbook will tell you everything you need to know in order to plan, execute and maintain a very successful charity golf tournament. Everything from setting objectives, building a committee and creating a timeline, to choosing the course, budgeting, contests and activities, tournament format, prizes and marketing.