Bøger udgivet af Entrepreneur Press

Americans feed vending machines more than $46 billion a year for sodas, candy, coffee and other snacks. This title covers: how to select the hottest new products for vending machines; the best ways to finance your new business; the secrets to scouting out territories and establishing routes; and, where to find supplies at a discount.

Who should you follow? How many people should you follow? How often should you tweet?Most people dont get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

The senior population is multiplying by the millions! In fact, during the next 25 years, the senior population in America is expected to double growing faster than the total population in every state. This means one thing: a tremendous opportunity for aspiring and compassionate entrepreneurs. From providing adult daycare or homecare to transportation or concierge needs, this guide covers todays most requested services within the 65-and-older market. Readers learn, step by step, how to choose the right opportunity for them, legally and financially establish their business, acquire licenses and certifications, set policies and procedures, and much more! Priceless insight, advice, and tips from practicing senior care professionals help aspiring entrepreneurs to discover their specialty from within one of six growing areas of interest adult daycare, relocation services, homecare, transportation services, concierge, and travel service; design a business to suit customers demographics and special needs; set rates; create a support staff who will facilitate success; use effective marketing and advertising to get the word out; build valuable business partnerships that lead to referrals; and plan for future growth. A record number of seniors are seeking help, and this guide is the key to starting a senior care service today!

Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.

Helps you discovers the wedding trends, such as destination weddings, tapas-style catering, wedding logos and more. This book shows what you need to know to start and run a wedding consultant business, including: how to market your services and find customers; and using social media to attract and communicate with clients.

Jay Conrad Levinson and Jeannie Levinson's Guerrilla Marketing books have sold millions of copies around the world and now, for the first time, they offer killer content in a field guide format that shows marketers how to drive momentum

Am I really profitable? Am I going to continue to be profitable? How can I get my business under control? Where can things go wrong? How can I secure financing? This book makes you to discover the answers to these questions.

Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? This title challenges you to take a fresh approach to your online marketing - shifting from doing more, to doing more of what works.

Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors

Guerrilla Marketing has always been about helping the little guy market effectively and succeeded against big-budget competitors. In the hyper-connected and hyper-competitive digital age, Guerrilla Marketing proves to be an essential key ingredient to help achieve business success. This title intends to deliver the best of Guerrilla Marketing.

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The experts at Entrepreneur show aspiring business owners how to break into the $4 billion tutoring market. From laying the groundwork and launching their business to creating successful learning methods, aspiring, academic entrepreneurs learn the art of starting and running a successful tutoring business.

A six-figure income from information? Yes! It sounds easy because it is. Youve got information that millions of others are looking for and now you can learn how to package, price and sell it. The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by todays most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time ventureinformation marketing is a flexible, lucrative business that you can start any time, and everything you need is right here. Choose from a wide range of information products or discover what information you already have to sell Capture the perfect marketone that is looking for your product Determine your selling price Learn from real-life success stories Get started right away with a listing of dozens of information-marketing resources and vendors Everything you need to know to create your own information product is already inside you. Now, let Entrepreneur help you turn it into big profits!

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for todays rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the authors experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools theyll see exactly how much money theyre leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on ones natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Gives you the inside scoop on starting a clothing store, including: how to spot trends and take advantage of them before your competitors do; money-saving tips for the startup process; whether to purchase a franchise or existing business or start your dream store from scratch; how to find, hire and train the best employees; and, more.

How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

55 Surefire Food-Related Business You Can Start For Under $5000

Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to todays turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose from todays hottest online gift businesses, including food, pets, hobbies, home goods, and holiday items, or debut and sell your signature goodies. In just one week, break into the billion-dollar gift industry, create a fully-functioning website, tap into millions of eager online shoppers, and more! Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge Tap into the newest gift trends, and choose your specialty and services Use easy, automated solutions that work 24/7 to accept orders and handle payments Skillfully manage inventory, order fulfillment, customer service, and all other operations Create repeat shoppers with online deals and promotions Drive traffic using search engine optimization, social marketing, and other online marketing techniques

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and informationallowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more moneyno matter the state of their finances. Introduces the seven golden rules for fundraising success and recruiting volunteers 200 proven weapons of Guerrilla Marketing customized for nonprofits Covers publicity and social media tactics specific to the nonprofit community Concepts are illustrated through real-world examples and comparison tables

Outlining four of the most popular web services available today--web design, search engine marketing, new-media online, and blogging, this startup guide shows readers how to start a business with as little as $5.00.

Are you interested in being the toast of the town, the life of the partyand a successful entrepreneur? Do you dream of designing a fun-filled atmosphere to house friends, family, and other patrons? If so, then the bar/club industry may be for you! Detailing todays hottest bar/club opportunities, including sports bars, night clubs, neighborhood bars, and more, our experts take you step by step, from scouting locations and licensing requirements to creating policies and attracting loyal customers. Use worksheets, checklists, and resource lists to streamline your startup, and efficiently manage day-to-day operations. Plus, gain priceless insight, advice, and tips from already successful bar/club entrepreneurs! Learn how to: Research your target market Find the perfect location Hire a knowledgeable staff Navigate the red tape that accompanies serving alcohol and food Understand the logistics of inventory and equipping your bar Compete with other bars and nightlife venues Keep your clients entertainedand keep them coming back And much more! Start today, and cheers to your success tomorrow!

Are you an online artist ready to take your passion to the next level? Would you love your creative talent to be on showcase for millions to see and buy? Thanks to todays amazing technology, its easier than ever to tap into your passion and turn it into your next paycheck! In just a few days and a few clicks, you can build a successful online web design business selling your creative services. Discover how to easily develop your own website, effectively showcase your work, promote yourself to a worldwide audience, generate new clients, better service existing clients, and more! Design an attractive, business website using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming knowledge Create a killer online portfolio that captures new clients Use easy online tools that work 24/7 to handle requests and payments Drive traffic using search engine optimization and other marketing and advertising techniques Boost profits by expanding your specialty or your business

Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so? Tap into the millions of MySpace users and Facebook friends to create your own specialized social site! In just seven days, identify your network niche; develop an inviting, interactive website; drive traffic and membership; build profitable online advertising relationships; and more! Design an attractive, interactive social networking website using inexpensive, turnkey solutions that require no programming knowledge Define your community and set the tone Offer interactive features including profile pages, member search options, media add-ons, and more Generate traffic and membership using search engine optimization, viral and social marketing, and other techniques Cash in on your site with proven, revenue-generating solutions Use included resources to stay on the cutting-edge

Love travel? Do you enjoy discovering new adventures, finding the best deals, and making plans? Would you like to work with people around the world from the comfort of home? In the trillion-dollar, worldwide travel and tourism industry, its easier than ever to tap into your enthusiasm for travel and turn it into your next paycheck. In just one week, discover how to establish your business, create an attractive and functional website, master online marketing tools, partner with qualified providers, and more! Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge Tap into the newest travel trends, and choose your specialty and services Set policies and procedures that satisfy your and your clients needs Use easy, automated solutions that work 24/7 to handle requests and payments Drive traffic using search engine optimization, social marketing, and other online marketing techniques Boost profits by expanding your offerings

The principal author of Business Plan Pro, the countrys bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for themone that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business planthe author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.

Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

Offers exercises that deliver a customized, action-oriented marketing plan.

Who has not admired the titans of sport, entertainment, commerce and public service and been inspired to set course by those stars? What youth has not dreamed of becoming rich and famous? This book shows you how to learn from Tony Alessandra the importance of passion Hear Lou Holtz's advice on visualizing success.

Go Where the Money IsBOOMERS & SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others