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THE ENTREPRENEUR'S LEGAL GUIDE TO STARTING UP: 35 LITTLE-KNOWN FACTS, SECRETS, TECHNIQUES AND TRICKS TO MAKING SURE YOU GET EVERY PENNY'S WORTH OF VALUE FROM YOUR LAWYERBy Naeem Zafar, University of California, BerkeleyA simple, to-the-point guide that outlines the decisions all entrepreneurs must make when setting up a legal entity. This e-book is packed with practical, time-tested tips and suggestions about incorporation and patents and includes a step-by-step guide to finding and hiring the right lawyer for your company with proven strategies that will save you thousands on your legal bill. There's also an easy-to-understand chart explaining the differences between the various corporate structures and a quick guide to the most common legal issues plaguing entrepreneurs as well as effective methods for overcoming them.

MARKET RESEARCH ON A SHOESTRING! GET A REALITY CHECK ON YOUR BIG IDEA FOR UNDER $100 By Naeem Zafar, University of California, Berkeley Entrepreneurs don't like to do market research. Whether they find it to be unnecessary, think that it takes too much time and money, or are simply terrified by the idea, they often start up their new businesses without the necessary preparation or the understanding of exactly what they are getting into. But market research does not have to be an expensive, time-consuming nightmare. It is an essential aspect of starting a new business that can be conducted quickly and easily if you know what to look for and where to look. Market Research on a Shoestring is a 128-page e-book full of techniques, tricks, and secrets that will help you ask the right questions and find the answers you need to better understand your business and the market it faces. If you want to raise funds for your startup or simply maximize its chances for success, you will need this book. It provides specific details on how to conduct market research, including what questions you should ask and where you can find the customers to survey, as well as how you can use Internet tools such as Google Adwords and Twitter to carry out your research.

This is the Complete Guide to getting and seeking Funding that all entrepreneurs look for and seldom find.Get Funded! is your complete roadmap to finding the funding you need to succeed, equiping you with the knowledge you need to attract potential investors. This no-nonsense edition is a must read for all entrepreneurs, whether you're starting a new venture or already have an established business. You will need funding as your company grows - and you must know how to find funding at each growth stage. Get Funded! is a tremendous value. No other entrepreneurial guidebook on the market covers all the topics addressed in the 244 page manual.

Finance Essentials for Entrepreneurs is a startup owner's indispensable guide to basic finance. In this e-book, Zafar draws upon two decades of entrepreneurial experience to provide a simple, proven method for understanding the most important elements of financial management for businesses.Zafar understands what entrepreneurs need to know about business finance. He also knows that their time is precious. In Finance Essentials for Entrepreneurs, he delivers that knowledge in practical, to-the-point language free of technical jargon and longwinded discourses and provides spreadsheet examples that are clear and relevant.

Starting a new business is exhilarating but you need a game plan. Entrepreneurs don't have time to read a 300 page manual. They need a straight forward "tell-me-what-to-do" guide that can get them started. Naeem Zafar is a practicing entrepreneur in Silicon Valley California for 25 years and teaches entrepreneurship at one of the leading universities in the world: University of California Berkeley. He has synthesized his two decades of knowledge as an entrepreneur and advisor to scores of business in this handy and compact guide. These nuggets of information can be invaluable to you. But knowledge is not enough.