Bøger udgivet af FREP - FREE PR

Depression is the world’s most common mood disorder, and it is spreading like a viral contagion. You can’t catch depression in the same way you catch a cold, but the latest research provides overwhelming support that moods spread through social conditions, defining depression as more a social problem than a medical illness. Our social lives directly shape our brain chemistry and powerfully affect the way we think and feel—and our brains can change for the better with healthy social circumstances as much as they can change with medication. Drugs may address some of depression’s symptoms, but Dr. Yapko convincingly argues that we need to treat depression at its root, by building social skills and improving relationships, in order to halt the spread of this debilitating disorder. Filled with practical exercises and illustrative examples, his groundbreaking plan guides readers to identify key social patterns that reinforce depression so they can learn the skills to overcome depression and even prevent new episodes from occurring. Provocative and controversial as well as prescriptive and hopeful, Depression Is Contagious investigates the social phenomenon of depression’s epidemic-like spread while offering a more realistic road to recovery.

Forgetfulness occurs when those who have been long inured to civilized order can no longer remember a time in which they had to wonder whether their crops would grow to maturity without being stolen or their children sold into slavery by a victorious foe....They forget that in time of danger, in the face of the enemy, they must trust and confide in each other, or perish....They forget, in short, that there has ever been a category of human experience called the enemy. "That, before 9/11, was what had happened to us. The very concept of the enemy had been banished from our moral and political vocabulary. An enemy was just a friend we hadn't done enough for yet. Or perhaps there had been a misunderstanding, or an oversight on our part -- something that we could correct.... "Our first task is therefore to try to grasp what the concept of the enemy really means. The enemy is someone who is willing to die in order to kill you. And while it is true that the enemy always hates us for a reason, it is his reason, and not ours." So begins Civilization and Its Enemies, an extraordinary tour de force by America's "reigning philosopher of 9/11," Lee Harris. What Francis Fukuyama did for the end of the Cold War, Lee Harris has now done for the next great conflict: the war between the civilized world and the international terrorists who wish to destroy it. Each major turning point in our history has produced one great thinker who has been able to step back from petty disagreements and see the bigger picture -- and Lee Harris has emerged as that man for our time. He is the one who has helped make sense of the terrorists' fantasies and who forces us most strongly to confront the fact that our enemy -- for the first time in centuries -- refuses to play by any of our rules, or to think in any of our categories. We are all naturally reluctant to face a true enemy. Most of us cannot give up the myth that tolerance is the greatest of virtues and that we can somehow convert the enemy to our beliefs. Yet, as Harris's brilliant tour through the stages of civilization demonstrates, from Sparta to the French Revolution to the present, civilization depends upon brute force, properly wielded by a sovereign. Today, only America can play the role of sovereign on the world stage, by the use of force when necessary. Lee Harris's articles have been hailed by thinkers from across the spectrum. His message is an enduring one that will change the way readers think -- about the war with Iraq, about terrorism, and about our future.

From the authors of the smash bestseller The Carrot Principle comes an inspiring and lively page-a-day guide to harnessing the remarkable power of the carrot—taking yourself and your team to new heights of success in work and life.Based on their twenty years of experience teaching leaders at Fortune 100 companies, as well as one of the largest research studies ever conducted on workplace satisfaction, Gostick and Elton share a wealth of wisdom about simple but amazingly effective ways to boost your productivity and work satisfaction by setting clear goals, communicating effectively, building trust, and offering recognition in ways that make others feel appreciated and motivated.Each engaging page of The Daily Carrot Principle features a core kernel of wisdom, enlivened by thoughtful and witty quotes from the likes of Thomas Edison, Rosabeth Moss Kanter, Jim Collins, and Oprah Winfrey, plus a bonanza of insights from standout managers and employees the authors have studied. An easy-to-implement "carrot action" ends each page, providing the simple steps to begin applying this wealth of wisdom immediately.Whether you are a business leader, team member, student, mom or dad, or anyone hoping to achieve more in your life, this book will be an inspiring and practical guide to unleashing your hidden potential and leading a richer life.

Plague is a terrifying mystery. In the Middle Ages, it wiped out 40 million people -- 40 percent of the total population in Europe. Seven hundred years earlier, the Justinian Plague destroyed the Byzantine Empire and ushered in the Middle Ages. The plague of London in the seventeenth century killed more than 1,000 people a day. In the early twentieth century, plague again swept Asia, taking the lives of 12 million in India alone. Even more frightening is what it could do to us in the near future. Before the collapse of the Soviet Union, Russian scientists created genetically altered, antibiotic-resistant and vaccine-resistant strains of plague that can bypass the human immune system and spread directly from person to person. These weaponized strains still exist, and they could be replicated in almost any laboratory. Wendy Orent's Plague pieces together a fascinating and terrifying historical whodunit. Drawing on the latest research in labs around the world, along with extensive interviews with American and Soviet plague experts, Orent offers nothing less than a biography of a disease. Plague helped bring down the Roman Empire and close the Middle Ages; it has had a dramatic impact on our history, yet we still do not fully understand its own evolution. Orent's retelling of the four great pandemics makes for gripping reading and solves many puzzles. Why did some pandemics jump from person to person, while others relied on insects as carriers? Why are some strains more virulent than others? Orent reveals the key differences among rat-based, prairie dog-based, and marmot-based plague. The marmots of Central Asia, in particular, have long been hosts to the most virulent and frightening form of the disease, a form that can travel around the world in the blink of an eye. From its ability to hide out in the wild, only to spring back into humanity with a terrifying vengeance, to its elusive capacity to develop suddenly greater virulence and transmissibility, plague is a protean nightmare. To make matters worse, Orent's disturbing revelations about the former Soviet bioweapon programs suggest that the nightmare may not be over. Plague is chilling reading at the dawn of a new age of bioterrorism.

Is there a food more delightful, ubiquitous, or accessible than cheese? This book is a charming and engaging love letter to the food that Clifton Fadiman once called "milk’s leap toward immortality." Examining some cheeses we know as well as some we don’t; the processes, places, and people who make them; and the way cheeses taste us as much as we taste them, each chapter takes up a singular and exciting aspect of cheese: Why do we relish cheese? What facts does a cheese lover need to know? How did cheese lead to cheesiness? What’s the ideal way to eat cheese—in Paris, Italy, and Wisconsin? Why does cheese comfort us, even when it reeks? Finally, what foods pair well with which cheeses? Eric LeMay brings us cheese from as near as Formaggio Kitchen in Cambridge, Massachusetts, to as far as the Slow Food International Cheese Festival in Bra, Italy. In the witty, inventive, and wise company of his best girl, Chuck, he endures surly fromagers in Paris and dodges pissing goats in Vermont, a hurricane in Cambridge, and a dispiriting sense of hippie optimism in San Francisco; looks into curd and up at the cosmos; and even dons secondhand polyester to fathom America’s 1970s fondue fad. The result is a plucky and pithy tour through everything worth knowing about cheese.***AN EXCERPT FROM THIS BOOK APPEARS IN BEST AMERICAN FOOD WRITING 2009***It’s a challenge to describe the flavor of an excellent French cheese. Chuck and I were in our tiny rental in the Marais, hovering over a Langres. We didn’t have the funds for Champagne, but we had managed to get tipsy on a serviceable vin de pays, which is also a pleasant way to eat a Langres."It doesn’t play well with others," Chuck continued, the thick smack of pâte slowing her speech. "It doesn’t respect lesser cheese.""It’s like a road trip through Arizona in an old Buick," I offered. "It has a half-life inside your teeth.""It has ideas.""It gradually peels off the skin on the roof of your mouth.""It attains absolute crustiness and absolute creaminess." Anyone can read that a salt-washed Langres is "salty," then taste its saltiness, but not everyone will taste in it the brilliant and irascible character of Proust’s Palamède de Guermantes, Baron de Charlus. Yet these more personal descriptions capture the experience of a Langres. It sparks associative leaps, unforeseen flashbacks, inspired flights of poetry and desire. Its riches reveal your own. W. H. Auden once remarked that when you read a book, the book also reads you. The same holds true for cheese: it tastes you. —From Immortal Milk

Resurrecting a pivotal moment in American history, Across the Great Divide tells the triumphant never-before-told story of the young Scottish fur trader and explorer who discovered the way West, changing the face of the country forever. In the heroic tradition of Stephen Ambrose's Undaunted Courage comes the story of Robert Stuart and his trailblazing discovery of the Oregon Trail. Lewis and Clark had struggled across the high Rockies in present-day Montana and Idaho, but their route had been too perilous for wagon trains to follow. Then, six years after the Corps of Discovery returned from the Pacific, Stuart found the route that would make westward migration possible. Setting out in 1812 on the return trip from establishing John Jacob Astor's fur trading post at Astoria on the Oregon Coast, Stuart and six companions traveled from west to east for more than 3,000 grueling miles by canoe, horseback, and ultimately by foot, following the mountains south until they came upon the one gap in the 3,000-mile-long Rocky Mountain chain that was passable by wagon. Situated in southwest Wyoming between the southern extremes of the Wind River Range and the Antelope Hills, South Pass was a direct route with access to water leading from the Missouri River to the Rockies. Stuart and his traveling party were the first white men to traverse what would become the gateway to the Far West and the Oregon Trail. In the decades to come, an estimated 300,000 emigrants followed the corridor Stuart blazed on their way to the fertile farmlands of the Willamette Valley and the goldfields of California. Across the Great Divide brings to life Stuart's ten-month journey and the remarkable courage, perseverance, and resourcefulness these seven men displayed in overcoming unimaginable hardships. Stuart had come to the Pacific Northwest to make his fortune in the fur trade, but during his stay in the wilderness he emerged as a pioneering western naturalist of the first rank, a perceptive student of Native American cultures, and one of America's most important, if least-known, explorers. Today Stuart's expedition has largely been forgotten, but it ranks as one of the great adventure odysseys of the nineteenth century. A direct descendant of Stuart, award-winning journalist Laton McCartney has obtained unique access to Stuart's letters and diaries from the expedition, lending depth and unparalleled insight to a story that is at once an important account of a pivotal time in American history and a gripping, page-turning adventure.

A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals.From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off. It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people. Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions. Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting exposé is essential reading for everyone who cares about kids.

In this elegant family history, journalist Thai Jones traces the past century of American radical politics through the extraordinary exploits of his own family. Born in the late 1970s to fugitive leaders of the Weather Underground and grandson of Communists, spiritual pacifists, and civil rights agitators, Thai Jones grew up an heir to an American tradition of resistance. Yet rather than partake of it, he took it upon himself to document it. The result is a book of extraordinary reporting and narrative. The dramatic saga of A Radical Line begins in 1913, when Jones's maternal grandmother was born, and ends in 1981, when a score of heavily armed government agents from the Joint Anti-Terrorism Task Force stormed into four-year-old Thai's home and took his parents away in handcuffs. In between, Jones takes us on a journey from the turn-of-the-century western frontier to the tenements of melting-pot Brooklyn, through the Great Depression, the era of McCarthyism, and the Age of Aquarius. Jones's paternal grandfather, Albert Jones, committed himself to pacifism during the 1930s and refused to fight in World War II. The author's maternal grandfather, Arthur Stein, was a member of the Communist Party during the 1950s and refused to collaborate with the House Un-American Activities Committee. His maternal grandmother, Annie Stein, worked closely with civil rights legends Mary Church Terrell and Ella Baker to desegregate institutions in Washington, DC, and New York City. His father, Jeff Jones, joined the violent Weathermen and led hundreds of screaming hippies through the streets of Chicago to clash with police during the Days of Rage in 1969. Then Jeff Jones disappeared and spent the next eleven years eluding the FBI's massive manhunt. Thai Jones spent the first years of his life on the run with his parents. Beyond the politics, this is the story of a family whose lives were filled with love honored and betrayed, tragic deaths, painful blunders, narrow escapes, and hope-filled births. There is the drama of a pacifist father who must reconcile with a bomb-throwing son and a Communist mother whose daughter refuses to accept the lessons she has learned in a life as an organizer. There are parents and children who can never meet or, when they do, must use the ruses and subterfuge of criminals to steal a hug and a hello. Beautifully written and sweeping in its scope, A Radical Line is nothing less than a history of the twentieth century and of one American family who lived to shake it up.

Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore. Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell. Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation. Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.

In the stirring signature number from the 1944 Broadway musical On the Town, three sailors on a 24-hour search for love in wartime Manhattan sing, "New York, New York, a helluva town." The Navy boys’ race against time mirrored the very real frenzy in the city that played host to 3 million servicemen, then shipped them out from its magnificent port to an uncertain destiny. This was a time when soldiers and sailors on their final flings jammed the Times Square movie houses featuring lavish stage shows as well as the nightclubs like the Latin Quarter and the Copacabana; a time when bobby-soxers swooned at the Paramount over Frank Sinatra, a sexy, skinny substitute for the boys who had gone to war. Richard Goldstein’s Helluva Town is a kaleidoscopic and compelling social history that captures the youthful electricity of wartime and recounts the important role New York played in the national war effort. This is a book that will prove irresistible to anyone who loves New York and its relentlessly fascinating saga. Wartime Broadway lives again in these pages through the plays of Lillian Hellman, Robert Sherwood, Maxwell Anderson, and John Steinbeck championing the democratic cause; Irving Berlin’s This Is the Army and Moss Hart’s Winged Victory with their all-servicemen casts; Rodgers and Hammerstein’s Oklahoma! hailing American optimism; the Leonard Bernstein–Jerome Robbins production of On the Town; and the Stage Door Canteen. And these were the days when the Brooklyn Navy Yard turned out battleships and aircraft carriers, when troopships bound for Europe departed from the great Manhattan piers where glamorous ocean liners once docked, where the most beautiful liner of them all, the Normandie, caught fire and capsized during its conversion to a troopship. Here, too, is an unseen New York: physicists who fled Hitler’s Europe spawning the atomic bomb, the FBI chasing after Nazi spies, the Navy enlisting the Mafia to safeguard the port against sabotage, British agents mounting a vast intelligence operation. This is the city that served as a magnet for European artists and intellectuals, whose creative presence contributed mightily to New York’s boisterous cosmopolitanism. Long before 9/11, New York felt vulnerable to a foreign foe. Helluva Town recalls how 400,000 New Yorkers served as air-raid wardens while antiaircraft guns ringed the city in anticipation of a German bombing raid. Finally, this is the story of New York’s emergence as the power and glory of the world stage in the wake of V-J Day, underlined when the newly created United Nations arose beside the East River, climaxing a storied chapter in the history of the world’s greatest city.

A chilling account of Hugo Chávez's shadow war on the United States The American government has shrugged off South American politics for nearly forty years. In the meantime, our neighbor to the south has grown into an unprecedented threat. Hugo Chávez, the current president of Venezuela and a self-proclaimed enemy of the United States, commands what even Osama bin Laden only dreams of -- but few Americans see him as a true danger to this country. This book argues that we should. Chávez has the means and the motivation to harm the United States in a way that few other countries can, and he has declared an "asymmetric war" against America. He runs a sovereign nation that is the fourth largest supplier of oil to the United States. He enjoys annual windfall oil profits that equal the net worth of Bill Gates. He has more modern weapons than anyone in Latin America. He has strategic alliances with Iran, North Korea, and other enemies of America, yet he has duped many Americans -- from influential political and cultural leaders to ordinary citizens who benefit from his oil largess through his state-owned oil company -- into believing that he is a friend. Drawing on two decades of experience working at the highest level of Venezuelan and American politics, Schoen and Rowan go behind the scenes to examine Chávez's efforts to subvert both the American economy and his own country's stability. Not only did he help drive the price of oil from ten dollars a barrel to more than a hundred dollars a barrel, he's sponsored and become increasingly involved in civilian massacres, drug running, money laundering, nuclear weapons proliferation, and terrorist training. Schoen and Rowan have both the insight and the access to make a case not yet made in the American media. Over the course of the past decade while living and working in Venezuela as writers and political consultants, they've investigated Ch‡vez's past, explored his family connections, and gone up against him in a series of elections. Their startling revelations about Ch‡vez's rise to power and his reach into American politics make this the kind of urgent, newsbreaking narrative that will spark vital debate in the corridors of power.

Former British Prime Minister and Chancellor of the Exchequer Gordon Brown believes the international financial crisis can be reversed, but that the world's leaders must work together if we are to avoid a decade of lost jobs and low growth. Brown speaks both as someone who was in the room driving discussions that led to some crucial decisions, and as an expert renowned for his financial acumen. No one who had Brown's access has written about the crisis yet, and no one has written so convincingly about what the global community must do next in order to climb out of this abyss. As he sees it, the crisis was brought on not simply by technical failings, but by ethical failings too. He argues that markets need morals, and suggests that the only way to truly ensure that the world economy does not flounder again is to institute a banking constitution and a global growth plan.--From publisher description.

In 2005 the Sloan Digital Sky Survey burst onto the scene—an amazingly detailed new map of the universe created by a small group of visionary scientists, led by the beloved and multi-talented astronomer James Gunn—just awarded the National Medal of Science. Suddenly cosmologists were flooded with so many powerful new discoveries that, as one said, it was like drinking out of a fire hose. At last they could trace the universe’s whole history and peer into vast swaths of never before charted deep space. The Sloan survey was put on the web for free, and it has launched a brave new era of “eAstronomy” in which anyone who wants to is free to probe into the beautiful and far-reaching depths of the Sloan map and discover a new galaxy or name a new super-nova.      In The Grand and Bold Thing critically acclaimed science writer Ann Finkbeiner tells the inside story of how Gunn and his band of comrades pulled off this remarkable achievement and of the astonishing array of new cosmological findings that the Sloan Survey has made possible. This is a book that cosmology buffs and every armchair astronomer will relish.

From Jay Feldmen comes an enlightening work about how the most powerful earthquakes in the history of America united the Indians in one last desperate rebellion, reversed the Mississippi River, revealed a seamy murder in the Jefferson family, and altered the course of the War of 1812.On December 15, 1811, two of Thomas Jefferson's nephews murdered a slave in cold blood and put his body parts into a roaring fire. The evidence would have been destroyed but for a rare act of God—or, as some believed, of the Indian chief Tecumseh. That same day, the Mississippi River's first steamboat, piloted by Nicholas Roosevelt, powered itself toward New Orleans on its maiden voyage. The sky grew hazy and red, and jolts of electricity flashed in the air. A prophecy by Tecumseh was about to be fulfilled. He had warned reluctant warrior-tribes that he would stamp his feet and bring down their houses. Sure enough, between December 16, 1811, and late April 1812, a catastrophic series of earthquakes shook the Mississippi River Valley. Of the more than 2,000 tremors that rumbled across the land during this time, three would have measured nearly or greater than 8.0 on the not-yet-devised Richter Scale. Centered in what is now the bootheel region of Missouri, the New Madrid earthquakes were felt as far away as Canada; New York; New Orleans; Washington, DC; and the western part of the Missouri River. A million and a half square miles were affected as the earth's surface remained in a state of constant motion for nearly four months. Towns were destroyed, an eighteen-mile-long by five-mile-wide lake was created, and even the Mississippi River temporarily ran backwards. The quakes uncovered Jefferson's nephews' cruelty and changed the course of the War of 1812 as well as the future of the new republic. In When the Mississippi Ran Backwards, Jay Feldman expertly weaves together the story of the slave murder, the steamboat, Tecumseh, and the war, and brings a forgotten period back to vivid life. Tecumseh's widely believed prophecy, seemingly fulfilled, hastened an unprecedented alliance among southern and northern tribes, who joined the British in a disastrous fight against the U.S. government. By the end of the war, the continental United States was secure against Britain, France, and Spain; the Indians had lost many lives and much land; and Jefferson's nephews were exposed as murderers. The steamboat, which survived the earthquake, was sunk. When the Mississippi Ran Backwards sheds light on this now-obscure yet pivotal period between the Revolutionary and Civil wars, uncovering the era's dramatic geophysical, political, and military upheavals. Feldman paints a vivid picture of how these powerful earthquakes made an impact on every aspect of frontier life—and why similar catastrophic quakes are guaranteed to recur. When the Mississippi Ran Backwards is popular history at its best.

A deeply reported account of the war against Islamic extremists in Pakistan and battles being fought in the remote tribal regions.The war in Afghanistan has raged on longer than any war in US history, and far from suppressing the insurgency being waged by radical Islamic militants, it has led to stronger alli­ances among al Qaeda, the Taliban, and a host of once-autonomous militant groups and has inspired a flood of new recruits. In addition to reclaiming control of substantial territory in Afghanistan, the militants have now taken the fight deep within Pakistan—threatening to totally destabilize that nuclear-armed state—and are launching attacks on the US homeland. Why has the insurgency been so irrepressible? Is this a war that can be won? Can we expect a wave of attacks within the United States more sophisticated than the attempted bombing in Times Square? Nothing can be understood about the prospects for the war and the threat to the US homeland without understanding how Pakistan has become the epicenter of the insurgency and why the rise of militant groups there has escalated out of control despite major offensives by the Pakistani military and an intensive secret US Predator drone war against them. Based on extensive reporting inside Pakistan’s dangerous lawless regions and exclusive interviews with militant leaders as well as high-level military and intelligence sources, Zahid Hussain, one of the most respected reporters working out of Pakistan, chronicles how and why the Islamic extremist groups based in Pakistan’s remote tribal territories have greatly increased their power since the start of the war and unleashed a reign of terror on US forces in Afghanistan and on both the military and civilian population within Pakistan. He is the first to reveal how a loose constellation of tribal groups has now come together to form a distinctive Pakistani Taliban, working closely with al Qaeda and the Afghani Taliban to launch increas­ingly sophisticated and deadly attacks on both sides of the Af-Pak border. He discloses how they draw support and a steady flood of recruits from deeply entrenched support networks in major Pakistani cities, and how they have recruited would-be US attackers, including Faisal Shahzad and Adnan Shukrijumah, accused of plotting to bomb the New York City subway. He is also the first to chronicle in detail the still unacknowledged US war carried out in Pakistan by remote Predator drones, and, reporting from the scenes of a number of drone missile strikes and interviewing a number of attempted suicide bombers, he reveals the shocking extent of anti-Americanism the strikes have stoked in Pakistan, across the range of the population, due to civilian deaths, driving a new breed of highly educated, professional, and middle-class Pakistanis into the militant groups. His gripping and revelatory account is an urgent wake-up call about the blowback effects of the US war in Afghanistan and the drone campaign in Pakistan, about how volatile the situation in the Af-Pak region has become, and about the deeply troubling limitations of the current military strategy in ever gaining decisive ground against the insurgents.

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.

Gregory Levey’s modest goal is to solve the Middle East conflict—all by himself. After returning to North America following a stint in his midtwenties writing speeches for the Israeli government—first at the United Nations and then for the prime minister in Jerusalem—he thinks he is leaving the madness of the Middle East conflict behind. But nothing could be further from the truth.Levey soon discovers that everyone on this side of the Atlantic seems to think that they have the solution to the intractable conflict—and they all feel the need to tell him about it. Fatigued by the endless debate, the constant hostility, and the cacophony of shrill voices, he decides that the only way he is going to escape it all is if he solves the conflict himself, once and for all.So Levey sets out on a hilarious, quixotic, and surprisingly illuminating quest to broker a peace deal where a long line of world leaders have failed.Interacting with White House officials, DC lobbyists, congressmen, advisors to presidential candidates, high-profile journalists, secretive fundraisers, former Israeli spies now living in North America, and hundreds and hundreds of Jewish grandmothers, Levey tries to understand why the Middle East situation refuses to be resolved, and why so many people who live a world away are so obsessed with it.He combs through theories ranging from the eminently reasonable to the completely insane, engages in virtual peacemaking simulations, investigates an “online suicide bombing,” spends time with a former advisor to Yasser Arafat, undergoes training with a half-baked Jewish paramilitary group, goes undercover as an Evangelical Christian, and somehow ends up at a real-life castle owned by an eccentric, cape-wearing crusader for peace.In How to Make Peace in the Middle East in Six Months or Less Without Leaving Your Apartment, Levey brings his trademark brand of street-smart levity to a situation that many see as hopeless— and thereby reveals the very human and sometimes very silly side of a brutal, decades-old geopolitical conflict. Along the way, he meets a cast of characters that would be outright funny if the situation weren’t so dire. The result is a fast-paced, humorous, and insightful romp through U.S. policymaking in the Middle East.

Ours is a nation in the grip of a strange kind of mania. Why after President Reagan was shot was there virtually no handgun legislation? Why after the Columbine massacre in Littleton, Colorado, was nothing done to regulate the tools that children most frequently use to kill one another? Why was there no legislative response after a six-year-old in Flint, Michigan, shot a classmate with a .32 caliber "pocket rocket"? Tragedy follows tragedy, with twelve children shot dead every day in America, but guns remain less regulated than automobiles. Why? As authors Peter Harry Brown and Daniel G. Abel in this powerful book demonstrate, it is because of the terrible power of the gun coalition. Outgunned begins with the story of Wendell Gauthier, the "master of disaster" attorney, who brought down the tobacco industry to the tune of billions and then turned his attention to guns. He struck fear into the hearts of the gun manufacturers as he set out to make gunmakers bear some liability for the killings caused by the often poorly made, inaccurate handguns they marketed to criminals. Coauthor Daniel G. Abel worked for Gauthier, along with other attorneys, as the gun-control campaign gathered momentum. This legal initiative seemed to be about to make history and change the face of violence in America, but sadly, Wendell Gauthier died of cancer before meaningful gun control could be established. More than thirty class-action suits against gun manufacturers now languish in courtroom paralysis while as many Saturday night specials as ever are being made. What happened? Brown and Abel demonstrate how the pro-gun forces once again curbed the will of a nation. This book shows the enomous power of the NRA -- how it killed pending legislation in Congress, hijacked the Campaign Act to fund the George W. Bush presidential election victory, and eviscerated the American Shooting Sports Council. That association and the gun manufacturers actually wanted to compromise and agree to new handgun laws, implicitly accepting some liability, but the NRA leadership, with Charlton Heston as their president, crushed them. In Outgunned, Brown and Abel uncover how NRA lobbyists were instrumental in stopping Smith & Wesson in its tracks. They show how the tendrils of the NRA reach into the Christian Alliance and Republican Party, and how men like John McCain have fought back and been undermined. Outgunned reveals how the NRA began dealing with President George W. Bush when he was still governor of Texas -- prodding him into signing a shocking prohibition against the kind of suits Gauthier brought against the gun manufacturers. Outgunned is the story of a legal crusade with up-close accounts of the people who fought every step of the way. For those who believe in the importance of stopping unnecessary bloodshed, this book is essential, powerful, and urgent.