Bøger udgivet af GABAL

Have you ever had the feeling that you're treading water professionally; that you're coming up against limits in terms of what you can achieve? If so, says Christian Greiser, it might be high time to take some time out. Careers progress through distinct phases: we climb the career ladder, we change direction or set up a business and, eventually, we retire. As different as these phases are, so too are the rules of success that govern them. If we are to keep succeeding, we must mentally 'shift gears' and realign ourselves accordingly along the way. We must take an honest and sometimes challenging look at our own character: understanding the inner driving forces behind our previous successes, questioning our patterns of behaviour and discarding the behaviours that no longer serve us. In this way, we can accomplish the transition to the next phase of our life and career and come back stronger than before.Passionate 'career technician' Christian Greiser is here to help us do just that. In this humorously written new book, he draws on insights from his many years of experience as an executive coach and incorporates research findings, case studies and exercises to show how we can reset our mental attitude and achieve success and fulfilment in the next phase.

The Kindness Economy is a powerful new force for change in business and a growing trend that will improve everything from how we work to how we live in our homes, communities, and cities. In an age of much unkindness, burnout, and notoriously monstrous management, we need a new, positive vision for the future.In this book, futurist and trend researcher Oona Horx Strathern offers an optimistic look at how we can create a healthy economy in which we are kinder to people and the planet while still making a profit. Through examples and anecdotes as well as personal and professional insights, The Kindness Economy explores how we can combine values with value and think differently about how we want to spend, work, and live.

No need for mind games. Leadership is not rocket science.The daily tasks of managers revolve mostly around numbers, statistics, competition, and ultimately, success. What we often forget is that a big aspect of leadership relies on managing relationships. Many see this as an unnecessary burden, at best. So, what could be better than being able to reach into a box of psychological tricks and swiftly finish off disagreements or completely avoid conflict? I am afraid that is too easy. If you want to be successful and retain competent employees for the long term, you would be well advised to stay away from such gimmicks. Those who lead people have a responsibility - they are responsible for treating their employees with decency. That leaves no room for cheap tricks or power games.

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDINGFrom breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that is s a brand statement. Brands are everywhere in the 21st century. That is exactly why we all have an opinion on them. When it comes to private life, there is little objection to this concept.However, when it comes to brand management and brand positioning with - in a company, personal sensitivities and feelings are out of place. Too many opinions, too little wisdom: In 50 timeless answers, brand sociologists Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello put a stop to the brand debates that are shaped by the zeitgeist. They speak in plain language where vague chatter typically prevails. And they show why every brand is a social phenomenon that has an impact: It is about the management of social hard facts. Not just in Europe. Classic European Brand Management leads the way for every company seriously focusing on economic success for the long term - internally, as well. It is time for timeless, value-oriented Branding from the old continent.