Bøger udgivet af Happy About

A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way.Digital and Direct Marketing Expert German Sacristan has stepped in to help marketers in this age of digital media. He has succeeded where many have failed by writing a simple, functional, easy to reference book that will help you build a very powerful marketing communication methodical process to increase your chances of a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. In his book, he reiterates the fundamentals of marketing, sales and communication and lucidly shows how they apply in the world of digital media.In our era of marketing mumbo jumbo with expectations of instant success, German's sincerity is refreshing. He warns his readers that they will not find any marketing magic wands or crystal balls in his book. Instead they will find page after page of very relevant tips including a proven and methodical process with plenty of real examples to help readers build the right methodical process that will increase their chances of more and better sales. In German's words, "Yes, the market is different, but the basics of marketing are still the same." Now, more than ever, we need better strategies to get the most out of the new digital media and the methodical process and ingredients discussed in this book will help you do just that. Digital and Direct Marketing Goose will help you remember all the fundamentals while showing you how to deploy the most relevant tools and media in the modern marketplace.You can contact German at marketinggoose@gmail.com andwww.marketinggoose.com

Have you ever wondered how some people seem to achieve massive results in sales, earning hundreds of thousands of dollars every year, and you're struggling just to make ends meet? $300K @ 26 outlines how to earn a multi-six-figure income. A twenty-six-year-old earning $300K has done "10X" the norm-this book teaches you how to achieve that kind of off-the-charts success.This book is for anyone who wants to do more and be more, not just settling for mediocrity, but reaching the top. This is for the teenager looking for guidance, wondering if college is right for them or not. This is for the college student looking for a summer internship or job.This is for the parent or grandparent looking for a model of growth and development for their children that breaks from convention, taking the path less traveled.This is for anyone who sells a product or service and wonders if there really is a pot of gold at the end of the sales rainbow.This is for the underpaid, underachieving, underworked individual living below their potential. You will find guiding life principles for achieving success faster than you ever thought possible.

In Gutsy Leaders: 140 Bits of Wisdom on How to Build Great Teams with Vision and Compassion, Pat Obuchowski, a credentialed and certified leadership development coach, shares her collection of insights into the world of successful, courageous, and gutsy leaders in the form of tweetable value-add tips. If you are not being bold in your leadership by pushing yourself to be consistently better, this book will help you get gutsy and get going.Pat's years of experience as CEO (Chief Empowerment Officer) of inVisionaria, as well as her post-graduate studies in neuroscience of leadership and an MBA and a BA in psychology and sociology, allow her to help her clients understand human behavior. This understanding is key to being a great leader who builds great teams with vision and compassion. This book is not only about leading others but also about self-leadership. It will help you get a sense of who you are, in addition to helping you influence your communication, emotions, and behaviors.Ready to play a Bigger Game and become a game changer in your leadership? This is the book for you.Gutsy Leaders is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http://aha.pub/GutsyLeaders

In Scrappy Campaigning, Lucius captures the joys and struggles of running a political campaign, whether it is for a small local election or a large national one. This book is both personal and practical, and will help anyone interested in running for office or working on a campaign. While many people are baffled by politics today and want to "do something," she provides the tools and encouragement to contribute and be successful, at any level. She also details, through experience and analysis, the unexpected things that can happen during any campaign. While there are often negative experiences associated with leading any organization, this is a positive and encouraging book full of helpful lessons. Anyone who reads it will be prepared to run a successful scrappy campaign with their eyes wide open. Whether you are the candidate, campaign manager, a volunteer or team leader, this book will prepare you to lead a team and stand strong in the face of any obstacle.

Much has been written on how to build and grow successful corporations. And yet, traditionally, management gurus often hesitated to explore the role that culture played in corporate success and growth. Recently however, and especially in our straitened economic climate, it has become more acceptable to surmise that culture does indeed play a significant role and to explore alternate, culturally-infused paths to corporate success.Author Lena Tran is right on the money in her new book from Happy About, Compassionate Vietnamese American CEOs. She explores the role of culture, particularly Vietnamese culture, in creating business success. Interviewing several community visionaries--including one billionaire and a couple of millionaires--who worked for major high-tech enterprises, Lena explores the cultural context and values they brought to bear to build happy and successful companies, even in turbulent economic times. Using a rigorous and analytic interview approach, she describes how success can be hinged on core values built upon cultural beliefs, family traditions and time-honored, culturally-contextual leadership practices.The author's purpose is to nurture an understanding of the deep connections between culture and corporate success, and at the same time tell an interesting and engaging story. In this she succeeds with remarkable ease and clarity. She narrates how each of her interviewees sought to blend their deep-rooted cultural beliefs with western leadership theories and practices of business management. She reveals how, consciously or subliminally, core values linked to cultural beliefs and family traditions shaped leadership practices. Vietnamese culture has always focused on respect for others and self, consideration for employees, 'saving face' for families and a faith in karma and Lena expertly shows how these can serve as cornerstones to create happy, cohesive and successful companies. Compassionate Vietnamese American CEOs, a great read under any circumstances, becomes doubly relevant in today's economic scenario.

As a society, we are geared to worship work and to treat it as paramount to our identity. When you meet somebody new, one of the first things you get asked typically is, "What do you do?" or "Where do you work?" While this commitment to a work mentality and ethic is excellent, it is not without its downside. Too often, work occupies so much of a person's physical, emotional and mental bandwidths that it becomes difficult to find the balance between work and everything else. Health, family, and connections--they all end up taking a back seat.Alexandra Navarro's Blue Leaf methodology evolved after a close study of work-life balance or the lack thereof, and the toll that a loss of balance takes on individuals and on society as a whole. To date, Blue Leaf techniques have proven successful for over 200 middle to C-level corporate executives, cutting across gender and hierarchy. In How To Balance Your Life, Alexandra condenses, for the first time, the experiences that have helped scores of professionals pursue happiness, reach their dreams, meet the aspirations of their families and yet confidently meet and exceed the demands and challenges of work.As Alexandra explains in her book, the Blue Leaf method achieves balance through four touch points--physical, emotional, mental and spiritual. Through step-by-step techniques and in small, measurable increments, readers will learn to make the lifestyle changes to bring their lives back into balance, using personal will and dedication.If you are a corporate professional who feels that a better work-family-life balance can be achieved either in your own life or in the lives of those around you, then Alexandra Navarro's wonderful new book How To Balance Your Life is certain to be a rewarding, fulfilling and deeply satisfying read.

Jesus Drank, Judas Repented and God Divorced His Bride is a positive, Christian non-fiction book regarding: The use of alcoholic beverages then and now The repentance of Judas Iscariot God's divorce Divorce in the modern world The untold Bible story of David and the princess This book forces you to re-evaluate your understanding of the bible, re-look at the passages and re-consider their meaning. Examples of common biblical knowledge challenges: Ask anybody how many animals of each kind Noah took on the ark and they'll probably say two. However, God told Noah to take fourteen of most. Yes, there were fourteen reindeer on the ark! The prophet Ezra blessed a divorce and proclaimed that the men should "be of good courage, and do it." Ezra 10: 3-5. God divorced Israel (Isaiah 50:1.) Now please, make no mistake, this book isn't pro-divorce or pro-drunkenness. Rather, it was written to provide bible based hope, no matter your current station in life and in spite of all of your failures, past, present and future. God's grace has you covered! Regarding forgiveness, Mathew 27:3 clearly states that Judas (a.) repented, (b.) confessed his sin publicly and (c.) gave the money back. So, with Christ standing in earshot of this confession, two questions arise regarding Judas: Would Christ forgive Judas? Did Christ forgive him?When it comes to real-life issues, many people are unsure and/or unaware of the simplistic guidance the bible offers. Why? Perhaps the subjects are too controversial to talk about in a church setting. Can you imagine the stir these road side church reader boards would cause? Sundays Sermon: God Divorced His Bride Sundays Sermon: Judas Repented Sundays Sermon: Jesus DrankSteve Brown will go out on a limb and say that most pastors would be in jeopardy of job termination if they wrote a sermon of this nature, and then posted the title, on Monday morning, on the reader board out in front of the church.Why is this book different? Using solid Biblical references, this book seeks to stir up heightened interest in what the Bible says by questioning even the most primary, and most popular biblical teachings.The message in many religious books is often "sugar coated" and non-controversial. But, the Bible isn't. Neither is Jesus Drank, Judas Repented and God Divorced His Bride.Comments on Jesus Drank, Judas Repented and God Divorced His Bride by the author, Steve BrownWhy did you write this book?Since I was a child I've been taught many things from the Bible that weren't true. For example, most people think Noah took two of all the animals on the ark, however it was fourteen of most (Genesis 7:2.) Granted, the number of animals on the ark isn't that important, but the teaching on divorce is important. As I searched through the Bible, I realized that flawed teaching on many important life subjects is widespread throughout the Christian world. With 5,000 hours of personal research involved I am confident arguing the accuracy of Jesus Drank, Judas Repented and God Divorced His Bride.What will the reader walk away with after reading the book?Readers leave with a heightened interest in the scriptures. In the end, readers are reminded about the importance or forgiving others. The chapter on Judas may be the greatest example of forgiveness in all of scripture and this book lays a solid argument in Judass corner and in the corner of every other sinner alive. This is a book filled with evidence that must be reckoned with.

Apple's popular iPad is more than an electronic plaything. The tablet computer is becoming a crucial business and productivity tool for individuals and organizations everywhere. With the power of a lower-end laptop and a smartphone's ease of use, not to mention thousands of third-party apps, the iPad can do real work. This book shows how the iPad Means Business.This book documents how the iPad is finding its place anywhere people need to be productive.The iPad has become a boon for individual workers in a range of professions. Such people are ditching their bulky laptops and using their ultraportable tablets for productivity, online access and work-related communications.The iPad also is being embraced by companies of all sizes. These are finding innovative uses for the tablet in office suites, on factory floors and in the field. They are deploying the tablet by the dozens, hundreds -- even thousands.The iPad is invading the classroom, too. Educational institutions are outfitting their students with tablets and figuring out how to use the gadgets in their coursework. At universities and at K-12 schools, an iPad push is under way.iPad Means Business tells the stories of tablet-wielding workers, companies, students and teachers around the world. As a business book, it offers inspiration for anyone, at any level in business or education, who wants to become truly productive on the iPad.As a how-to guide, "iPad Means Business" provides concrete advice on the best work-related apps, accessories and procedures, along with a road map to the best iPad resources. This is an essential starting point for workers wanting to get the most out of their iPads.As a bonus, "iPad Means Business" offers the thoughts of several iPad experts. Readers will get glean wisdom from blogger and productivity advisor Patrick Rhone; technology and new-media consultant Scott Bourne; and technology marketer and former Apple executive Mike Evangelist.This book is an essential read for anyone wanting to learn why the iPad Means Business.Watch the books promotion video: http://www.youtube.com/watch?v=kMYpPQNkF1I

An executive-level job search is unique. As a professional, you are used to delivering results, and seeing results delivered to you in return. You have little patience with methods that are lengthy or ambiguous or that rarely hit their mark. Therefore, in today's competitive marketplace and challenging economic climate, your job search is particularly challenging, and finding the right professional position for you can become complex and frustrating.'The Fast Track Guide to a Professional Job Search' was written to take the guesswork out of finding the right executive-level position for you. Serving as your handy guide and indispensable companion, it contains everything you need to drive your job search and career forward. It takes you all the way from setting your career path, through the planning and strategizing, the execution, the emotional rollercoaster, and all the way to offer evaluation and acceptance.Written by Joanie Natalizio, a professional executive coach who steers a successful business coaching practice, 'The Fast Track Guide to a Professional Job Search' teaches you to distinguish yourself, present your unique strengths and capabilities, and make sure an offer is a good fit for you before you accept it. All through the book, the easy to use checklists make sure you stay on track. How to create a professional biography and tips on evaluating compensation packages are just a few of the many executive job search topics discussed.Joanie reveals little known tips traditionally restricted to executive career coaching sessions, so that you have an extra edge in your job search. With 'The Fast Track Guide to a Professional Job Search' at hand, you can proceed in your executive job search with clarity, competence and complete confidence.