Bøger udgivet af INDIA PENGUIN

Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

Treasures of Lakshmi is the culmination of the much-loved goddess series, brilliantly curated and edited by Namita Gokhale and Malashri Lal. This trilogy, which began with In Search of Sita and continued with Finding Radha, examines the mystical realms of Hindu thought and practice, celebrating the essence of the sacred feminine. Whether it is Lakshmi's 108 names or a sahasranama of a thousand appellations, her blessings are multidimensional and eternal. as the third and final instalment of this remarkable trilogy, Treasures of Lakshmi takes readers on a unique journey of exploration, unravelling the compelling narrative of 'the goddess who gives'.

When Ashim, the bright, cheerful class topper and the ' jewel' of Mahendra master, suddenly drops out of school, everyone is surprised. His classmate and academic rival, Nirmal, is deeply troubled by Ashim's behaviour and decides to investigate. As Nirmal discovers more about Ashim's circumstances, a friendship as pure as the bakul flower blooms that stands its ground against the harsh realities of growing up in rural Assam. A heartwarming coming-of-age tale, the book celebrates friendship, hope and determination as it unravels the devastating effects of poverty and of an education system that has failed the ones who need it the most-- the misfits and outcasts. Translated for the first time from the Assamese, Under the Bakul Tree is one of the finest young adult novels from India and is an invaluable addition to India's rich literary landscape.

It portrays fascinating local characters, ranging from ageing hippies, beach boys and elusive workmen to the aristocratic residents of Goa's grand old mansions.

India's food is one of her most remarkable features: its countless tastes and styles reflect the nation's history, enduring traditions, and diversity of people and place.

Either way, we seldom pause to reflect on why the Indian State works the way it does.

What does the future hold for Ranbir Kapoor and Alia Bhatt? What lies in store for star kids Suhana Khan, Hrehaan Roshan, Aarav Akshay Kumar and Aaradhya Bachchan?

Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.

'Evolution is an exquisite artist, even if an unconscious one.'- Eric Dinerstein The leopard is perhaps one of the world's most beautiful creatures. The spots on its body are even romantically called 'rosettes'. It is social but solitary, inconspicuous but significant in numbers, large but elusive, and does not fit any of the pigeonholes of large-cat conservation. In India, the leopard is a poster boy of the fight to preserve wildlife, but in many countries, it faces either ecological or local extinction. A worrying phenomenon, given that these cats carry out important ecosystem services that have not been fully understood yet. In Leopard Diaries: The Rosette in India, Sanjay Gubbi, who has studied and documented the leopard for nearly a decade, gives us a close look at this fascinating creature. From detailing its food habits to throwing new light on how the young are reared, from offering suggestions on tackling leopard-human conflict to imagining the future of this arresting animal, this book is a 360-degree view of the leopard, its ecological context, its fraught relationship with the human world, and how wildlife and human beings can find a way to co-exist.

Veena Iyer, aged sixty-six, got a degree in dance movement therapy. She is training to upgrade her skill and now runs various workshops. > These important stories illustrate the shifting narrative for ageing in India. They battle the ageism that is deep-rooted in Indian culture with fixed notions of 'approved' behaviour. Grandchildren? Yes. Pilgrimage? Yes. But companionship? Gasp! A second career? Why the need? India will have over 300 million senior citizens by 2050. 'Active ageing' has become a popular topic of conversation in urban India and is the process of developing and maintaining functional activities as one gets older. Therefore, it is no longer uncommon to meet people like Janardan or Iyer in our fast-evolving society. We have an ageing society that is living longer and adapting to nuclear families, faraway kids and amorphous social support. Urban Indians are navigating health challenges, isolation and shifting social barometers to practise active ageing, the best form of preventive healthcare. This book takes a deep dive into understanding ageing, its impact on society, and how to overcome certain 'hurdles'. Biological age no longer defines and limits us. After all, why should age prevent us from living the lives we want to?

Young Mary Lennox is unhappy and alone. Suddenly orphaned, she's sent to live with her uncle at his estate on the wild Yorkshire Moors. A grand house, Misselthwaite Manor seems to be full of secrets; it has almost a hundred rooms, and at night Mary can hear someone crying. Her uncle is a mystery too; he prefers solitude and keeps himself locked in his chambers. Neglected and miserable, Mary spends her days wandering around the house-until she discovers a walled garden that has been hidden and locked for years. Driven by a newfound purpose, Mary makes it her mission to breathe life into the secret garden. She shares its key with two unlikely companions-opening the door to a world of happiness and hope. And as Mary works hard to bring the garden back to life, its magic begins to work on her too . . . An unforgettable tale of friendship, hope, and new beginnings-The Secret Garden ;is one of the greatest classics of children's literature.

He appears out of nowhere in a sleepy little neighborhood in suburban Kerala. He calls himself Shunya, the zero. Who is he? A lunatic? A dark magician? A fraud? Or an avadhuta, an enlightened soul? Saami, as they call him, settles into a small cottage in the backyard of the local toddy shop. Here he spins parables, blesses, curses, drinks endless glasses of black tea, and lives in total freedom. On rare occasions, he plays soul-stirring melodies on his old, bamboo-reed flute. Then, just as mysteriously as he arrived, Shunya vanishes, setting the path for a new avadhuta, a new era. This first novel by Sri M is a meditation on the void which collapses the wall between reality and make-believe, the limited and the infinite. With its spare storytelling and profound wisdom, it leads us into the realm of 'shunya, ' the nothingness of profound and lasting peace, the beginning and end of all things.

Practitioners of the ancient science of yoga have long contended that you don't have to be a Hindu, in the conventional sense, to practise yoga, even though its origins lie in India. Renowned spiritual teacher, author, social reformer, educationist and global speaker Sri M goes a step further in this new and path- breaking book-he proves that, let alone belonging to a particular religion, one doesn't even need to believe in God to be a true yogi. One of the best-known Vedantic scholars of our times, he draws on his deep knowledge of ancient Indian scriptures to prove that the godless are as capable as the God-inspired of reaching the pinnacle of self-realisation and bliss through yoga. Based on a profound understanding of Patanjali's Yoga Sutras, this is a step-by- step guide to the theory and practice of yoga for those who seek to know it better, and also for the young and the millennial, who may be stepping out for the first time. In lucid prose, with photographs for visual aid, Sri M takes us through the most complex notions of breath, body and posture with admirable brevity and clarity.

Life is a brief, waking dream-but who casts the spell? Two striking women, Kamala and Shaly, helm an unusual household, fuelled by their intense, tempestuous romance in a rapidly changing Bangalore. Downstairs, Kamala's sons take care of each other in their own way-the twins are bound together by an early accident that paralysed Shiva, making Aadi his brother's caretaker. Beautiful Shaly is the object of more than one person's affections-and she, too, has a complicated past. When Kamala's mother dies, she returns to Kerala-to an ancestral house of horrors which lies next to the cremation grounds in Cochin's outlying reaches: a place which, nevertheless, is home. However, nothing can prepare her for the devastation that ensues in this lyrical, hallucinatory trip of a story. Utterly gripping and powerfully unsettling, Sangeetha Srinivasan's phenomenal debut subverts received ideas about society, individuality and motherhood. Acid unravels the secrets that lurk beneath the surface oif our lives, and marks the entry of a searing new voice in the Indian literary landscape.

Have you been trying to grow plants at home? Do you want to be able to eat fresh, organic produce and herbs from your balcony? Do you want beautiful plants around your home to add that extra love and warmth to your space? YouTube sensation Ekta Chaudhary has been teaching gardening to her millions of followers, and for the first time, she is putting it all down in an easy-to-use, fun and simple beginner's guide to growing plants at home. Right from the amount of light plants need, the kind of soil to use and plants that can thrive indoors and outdoors, to answering all 'silly' questions, Garden Up will put a green thumb on anyone!

Satyajit Ray (1921-1992), one of the doyens of world cinema, gave a unique aesthetic expression to Indian cinema, music, art and literature. His writings, especially, autobiographical works, thoughts on filmmaking, screenplay writing and eminent personalities from art, literature and music, among others, are considered treasure troves, which largely remained unseen and therefore less known till date. Satyajit Ray Miscellany, the second book in The Penguin Ray Library series, brings to light some of the rarest essays and illustrations of Ray that opens a window to the myriad thought-process of this creative genius. With more than seventy gripping write-ups and rare photographs and manuscripts, this book is a collector's item. 'Ray is a most singular symbol of what is best and most revered in Indian cinema' - Adoor Gopalakrishnan-'Satyajit Ray, I salute you. The greatest of our poets of the cinema'-Ben Kingsley.

The Indian film-maker Satyajit Ray tells the story behind the making of his three films, the "Apu" trilogy. Completed shortly before his death, the memoir covers the key aspects of his career: his decision to give up a lucrative job in advertising in order to make his first film, early setbacks, a chronic shortage of funds, the guidance and support of directors such as Jean Renoir, his solutions to problems, and the acclaim for his films at home and abroad.

The year is 1971 Tension is brewing between India and Pakistan One secret could change the course of history . . . It's now up to her When a young college-going Kashmiri girl, Sehmat, gets to know her dying father's last wish, she can do little but surrender to his passion and patriotism and follow the path he has so painstakingly laid out. It is the beginning of hertransformation from an ordinary girl into a deadly spy. She's then married off to the son of a well-connected Pakistani general, and her mission is to regularly pass information to the Indian intelligence. Something she does with extreme courage and bravado, till she stumbles on information that could destroy the naval might of her beloved country. Inspired from real events, Calling Sehmat is an espionage thriller that brings to life the story of this unsung heroine of war.

ohan ... isgifted with the ability to convey hard truths about science and people with a skill that is rare and unique. [Thisbook is] a must read. -Dia Mirza, Actor and Producer, United NationsSDGS Advocate, Wildlife Trust of India Ambassador Rohan findsways to portray the most stark environmental injustices ... I am yet to come across a more talented and effective advocate for Mother Earth and her voiceless children. -Faye D'Souza, Journalist and Entrepreneur Green Humour For A Greying Planet is a curation of gag cartoons and comic strips based exclusively on wildlife and nature, perhaps the first of its kind. At a time when global warming, wildlife crimes and man-animal conflicts are at their worst, 'Green Humour' is sure to provide its readers some much needed comic relief. A comprehensive and satirical take on various aspects of the natural world and the threats to its conservation, this book will appeal to both the scientifically inclined readers as well as the general readers.

Sri M is widely known as a spiritual leader and teacher. However, he believes, for him to truly connect with someone and guide them, they must be friends. In this book, Mohini Kent asks him about love, life, religion, marriage, death and everything in between making it a one-stop shop complete collection of Sri M's teachings and philosophy. Following the ancient form of a conversation between a guru and disciple, this book is easy to read and relatable for people of all ages.

Tagore's beautiful songs now available in English translation. For long considered untranslatable, Tagore's songs express most profoundly his romantic and religious perceptions. Prof. Bose aims to convey the artistic value of Tagore's songs beyond the limits of his province. The first part, 'Oceanic Songs', introduces the lyrics and tunes of the songs to a foreign audience through a narrative of Tagore's travels during which he communicated with the wider world. Since Tagore wrote only forty of his nearly 2500 songs on his journeys abroad, the second part presents a selection of 'songs in five genres'. This book endeavours to reach Tagore's songs to people beyond the borders of India, transcending the barriers of language on the wings of music.

In this ambitious book, bestselling author Sanjeev Sanyal chronicles the grand sweep of history from East Africa to Australia, conjuring the great cities of Angkor and Vijayanagar, medieval Arab empires and Chinese 'treasure fleets' in rich, vivid detail. He explores remote archaeological sites, maritime trading networks and half-forgotten oral tales to challenge established historical narratives with fresh evidence. Shining new light on medieval geopolitics and long-lost cities, The Ocean of Churn is a mesmerizing journey into the heart of a vibrant civilization.