Vi bøger
Levering: 1 - 2 hverdage

Bøger udgivet af John Murray Press

Filter
Filter
Sorter efterSorter Populære
  • af Martin Manser
    127,95 kr.

    The ability to make the right decision is crucial to anyone who wants to advance their career.Written by Martin Manser, a leading expert on decision making in a business context, this book quickly teaches you the insider secrets you need to know to in order to choose the right path.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

  • - How To Be An Entrepreneur In Seven Simple Steps
    af Kevin Duncan
    127,95 kr.

    Learn in a week, what the experts learn in a lifetime.

  • - Make Sense Of Financial Statements In Seven Simple Steps
    af Roger Mason
    127,95 kr.

    The book will explain the contents of a set of accounts, particularly published statutory accounts. It will explain how to get behind the figures, use them constructively and understand their significance. It will systematically work through a set of accounts and show how the figures should be used and interpreted.Sunday: The Right ApproachMonday: Introduction to published accountsTuesday: Income statementWednesday: Statement of Financial PositionThursday: The remainder of a set of accountsFriday: Cash and investment ratiosSaturday: In-depth work with public accounts

  • - How To Excel In Sales In Seven Simple Steps
    af Christine Harvey
    127,95 kr.

    Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems

  • - Be A Brilliant Key Account Manager In Seven Simple Steps
    af Grant Stewart
    127,95 kr.

    Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention.'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management

  • - All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps
    af Alan Finn
    107,95 kr.

    MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, MBA In A Week is your fastest route to success:- Sunday: Global business pressures and change- Monday: Finance, economics and accounting- Tuesday: Entrepreneurship, ethics and social responsibility- Wednesday: Strategy and marketing- Thursday: Operations management - Friday: Organizational behaviour and human resources management- Saturday: Research and change managementABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

  • - Master Negotiating In Just Seven Steps
    af Peter Fleming
    132,95 kr.

    Perfecting your negotiation skills just got easierYou are just seven steps away from mastering the art of negotiation. Imagine being able to switch between different negotiating styles, lead a focused negotiating team and get win/win results every time. Now you can.Advanced Negotiation Skills In A Week is a straightforward guide to taking your negotiating to the next level, giving you everything you really need to know in just seven short chapters. It identifies the key steps in the negotiation process, from preparation, partnering and influencing to trading concessions, problem solving and closing. You'll also find exercises to help you put it all into action. The fastest way to successful win/win negotiation Whether you choose to read it in a week or in a single sitting, Advanced Negotiation Skills In A Week is your fastest route to success:- Sunday: Preparation: a hard taskmaster- Monday: Negotiating growth through partnering - Tuesday: Effective influence in negotiation - Wednesday: Making proposals and trading concessions - Thursday: Problem-solving through consulting and listening skills - Friday: What if? - closing skills- Saturday: Celebrating the successful outcomeLearn in a week, remember for a lifetime

  • - Raise Your EQ In Seven Simple Steps
    af Jill Dann
    127,95 kr.

    Developing your emotional intelligence just got easierExperts are beginning to agree that types of intelligence other than IQ (Intelligence Quotient) have evolved as human capacities over the last two million years. Low Emotional Intelligence Quotient or EQ can be perceived as the absence of control over the outcome of a situation. Do you ever feel like this is the case - you keep getting 'poor luck' or cannot influence better results? When you have a high EQ, you are adept at interpreting the emotional roots of your thinking and behaviours and choosing your actions for beneficial outcomes. You may also be capable of making good insights into the behaviours and reactions of others through empathy and rapport.These topics are explored, step by step in Emotional Intelligence In A Week. You will gain an understanding of EI through finding out about:- Pessimism and optimism- Key milestones in the development of EI-related concepts- Measurement of EQ - a list of assessments - Identifying the benefits of 'emotional fitness'- How EI is learnable- When you get emotionally hijacked- How it will change you- How and why to keep a journal.Over this week-long course, you will cover:- Sunday: Learn how emotional intelligence is relevant to you and how and why there are benefits to developing higher levels.- Monday: Learn how heightened your self-awareness is and the implications on your life currently, for your personal life and as a leader of others.- Tuesday: Learn about the mechanisms of self-control, emotional memory and consciousness to take control of behavioural patterns.- Wednesday: Learn about stress identification and beneficial management strategies.- Thursday: Diagnose and explore change in your organization to create change, manage uncertainty and gain momentum.- Friday: Design and create a new emotionally literate culture, learning environment and a coaching ethos.- Saturday: Learn how to design and tailor successful personal development.

  • - The Success Toolkit For Managers In Seven Simple Steps
    af Martin Manser
    105,95 kr.

    Managing yourself just got easierOne of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses. In Managing Yourself In A Week you will learn about good time management and organization skills including planning and setting priorities, dealing with time wasters, and practical steps on maintaining a diary and to-do lists. You will explore techniques such as managing your mind and learn about the power of positive thinking in developing strategies and making good decisions. You will learn about managing emotions, increasing confidence, dealing with nerves, motivating yourself and building strong relationships by applying good listening skills. The final chapter, on managing stress, looks at what produces stress in you and discusses ways of dealing with its consequences. Managing Yourself in a Week gives handy guidelines that will enable you to take a grip on yourself and re-evaluate your way of working and your priorities in life. It is a quick and reliable guide to the basics of self-management in the world of work.Over this week-long course you will cover:- Sunday: Know yourself well- Monday: Manage your focus clearly- Tuesday: Manage your time effectively- Wednesday: Manage your mind decisively- Thursday: Manage your emotions carefully - Friday: Manage your relationships successfully- Saturday: Manage stress thoroughly

  • - Inspirations for Your Life's Journey
    af T.D. Jakes
    125,95 kr.

    Bestselling author T.D. Jakes brings a portable volume of daily affirmations and meditations for those who need to break habits of distraction and realise their destiny.

  • af Geoff Colvin
    125,95 kr.

    In the dawning age of brilliant machines, what will people do better than computers?It's easy to imagine a frightening future in which technology takes over the jobs that we now get paid to do, working more accurately and for barely any cost. Computers can already perform surgery, drive vehicles, write articles and do intricate legal work, so what hope will there be for tomorrow's workforce?Drawing on a wealth of research, Geoff Colvin uncovers the skills that will be in great demand as technology advances - and how they can be developed. In this new machine age, we shouldn't try to beat computers at what they can do. We'll lose that contest. Instead we must look to unlikely places, learn from the best, and cultivate the human abilities that make us unique.

  • - The Story of Hank Williams - Now a major motion picture starring Tom Hiddleston as Hank Williams
    af Colin Escott
    105,95 kr.

    In his brief life, Hank Williams created one of the defining bodies of American music. Songs like Your Cheatin' Heart, Hey Good Lookin' and Jambalaya sold millions of records and became the model for virtually all country music that followed.But by the time of his death at age twenty-nine, Williams had drunk and drugged and philandered his way through two messy marriages and out of his headline spot on the Grand Ole Opry. Even though he was country music's top seller, toward the end he was so famously unreliable that he was lucky to get a booking in a beer hall.After his death, Williams' records sold more than ever, and have continued to do so in the half-century since. His oft-covered catalog has produced hits for artists ranging from Fats Domino and John Fogerty's Blue Ridge Rangers to Ray Charles and B.J. Thomas; from Bob Dylan and jazz diva Norah Jones, to crooner Perry Como, R&B star Dinah Washington, and British punk band, The The.In this definitive account Colin Escott vividly details the singer's stunning rise and his spectacular decline, and reveals much that was previously unknown or hidden about the life of this country music legend.Now, over sixty years after his death, a major motion picture starring Tom Hiddleston and Elizabeth Olsen brings Hank Williams' tragic story to the screen. I Saw The Light first premiered at the Toronto International Film Festival and will be distributed by Sony Picture Classics in the UK.

  • - Nature and Joy
    af Michael McCarthy
    95,95 kr.

    A great, rhapsodic, urgent book full of joy, grief, rage and love . . . A must-read' Helen Macdonald, author of H is for HawkNature has many gifts for us, but perhaps the greatest of them all is joy; the intense delight we can take in the natural world, in its beauty, in the wonder it can offer us, in the peace it can provide - feelings stemming ultimately from our own unbreakable links to nature, which mean that we cannot be fully human if we are separate from it. In The Moth Snowstorm Michael McCarthy, one of Britain's leading writers on the environment, proposes this joy as a defence of a natural world which is ever more threatened, and which, he argues, is inadequately served by the two defences put forward hitherto: sustainable development and the recognition of ecosystem services.Drawing on a wealth of memorable experiences from a lifetime of watching and thinking about wildlife and natural landscapes, The Moth Snowstorm not only presents a new way of looking at the world around us, but effortlessly blends with it a remarkable and moving memoir of childhood trauma from which love of the natural world emerged. It is a powerful, timely, and wholly original book which comes at a time when nature has never needed it more.

  • af Eduardo Sacheri
    105,95 kr.

    'A startling psychological mystery' Michael GreenbergBenjam n Chaparro is a man haunted by his past. A retired detective, he remains obsessed with the decades-old case of the rape and murder of a young woman in her own bedroom.As he revisits the details of the investigation, he is reacquainted with his similarly long, unrequited love for Irene Hornos, then just an intern, now a respected judge.Set in the Buenos Aires of the 1970s, The Secret in Their Eyes reveals the underpinnings of Argentina's Dirty War, and asks what justice really means. And it explores the boundaries of love in all its forms: adoration, devotion and, finally, obsession.

  • - How To Be Assertive In Seven Simple Steps
    af Dena Michelli
    117,95 kr.

    'A useful confidence-building tool for those whose key aim is to find their inner power' Edge OnlineBeing more assertive just got easierMuch has been spoken about the assertive communication style, not all of it complimentary! Many people confuse it with being aggressive, bamboozling others into submission and getting what you want, despite what they want. However, assertive communication is not domineering; it's just a means of saying what you mean, meaning what you say and allowing others to do the same.Taking the decision to adopt assertive behaviour will mark the beginning of a new way of life: a way of life where you make your own decisions and choices without feeling guilty, and where you are in control, not those around you.By working through some simple steps, and by testing the techniques out in a 'safe' environment, you will soon become confident in your new-found powers of assertion. You will be able to command the respect of others, achieve your personal and professional goals and raise your self-esteem.The steps to assertive behaviour you will cover in this book are:- Understand the different styles of communication and the effect they have.- Identify your own style(s) of communication.- Know your own worth and the worth of others.- Be clear about your goals.- Be prepared to learn from your successes and failures.- Be flexible, and don't expect too much.- Learn to listen.Each of the seven chapters in Assertiveness In A Week covers a different aspect of being assertive:- Sunday: Preparing the foundations- Monday: Creating winning scenarios- Tuesday: Dealing with the 'negative'- Wednesday: Creating a positive impression- Thursday: Being assertive in public- Friday: Body language- Saturday: Personal power

  • - The Science of Doing Your Best When It Matters Most
    af Hendrie Weisinger & J. P. Pawliw-Fry
    105,95 kr.

    If you've ever choked at a critical moment, you'll know what pressure can do. Using the strategies and techniques in this book you'll be able to take the pressure out of any situation instantly and avoid those moments when your performance drops off, just when you need it most.

  • - How To Manage A Project In Seven Simple Steps
    af Martin Manser
    127,95 kr.

    Managing projects just got easierThis book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You will then need to work out the best way to deliver the required outputs, consider the size of the team you will need to meet those requirements and prepare a schedule for the project. Most importantly, you will need to firm up costs, work out a budget and develop monitoring procedures to keep to the agreed costs. You will learn tips for communicating well, especially when dealing with unexpected problems that may arise.Each day of the week covers a different area and the material is structured for ease of reference. An introduction gives you a 'heads-up' as to what the day is about. The main material then explains the key lessons to be learned. Important principles are clarified and backed up by case studies, quotations and tables. Each day concludes with a summary, next steps and multiple-choice questions, to reinforce the learning points.Sunday: Think clearly. Lay firm foundations for your project as you clarify and set parameters for the project.Monday: Plan your project carefully. Begin to make detailed arrangements for the various stages of the project.Tuesday: Cost your project wisely in the planning stage and ensure that you have rigorous controls in place to monitor costs and quality as you implement the project.Wednesday: Implement your project successfully. After all your planning and preparation, you are now ready to put the project into practice.Thursday: Communicate effectively. Good communication with all the colleagues involved in your project is vital to ensure that the team works successfully.Friday: Deal with change constructively. Here we look at why some projects go off track and how to manage changes.Saturday: Conclude and evaluate your project positively. How do you complete all the final stages of your project? What lessons can you learn as you evaluate the success of your project?

  • - Brilliant Negotiating In Seven Simple Steps
    af Peter Fleming
    127,95 kr.

    Effective negotiation skills just got easierThere was a time, not that long ago, when negotiation was seen, in the main, as the province of industrial relations folk and car-sales advisers. But, no longer! Repeated financial crises have squeezed profit margins and, in some markets, discouraged buyers from making marginal purchases or continuing habitual expenditure. Managers have found themselves in the frontline of the expectation to achieve better value for money, and the starting point for this is to shop around and explore the offers made by new suppliers, and/or to negotiate better deals with existing suppliers.Even if your job doesn't involve negotiation, then you might still be an active negotiator when replacing your car, moving house or even selling last season's wardrobe! The truth is that being a good negotiator has become a life skill, enabling those who are good at it not just to save money, but also to upgrade their computer, television or lawnmower with little or no increase in outgoings - and enhancing their reputation in the process.Becoming an effective negotiator is certainly within the scope of the majority of people. At its simplest, it involves thinking out what you want, planning how you'd like to get it and developing your powers of persuasion to convince other people that you are simply being reasonable.This book will help you to plan to become a better negotiator through being better prepared for meetings, planning clear and realistic objectives for a negotiation, maintaining concentration and making logical proposals that create agreement in the other party.- Sunday: Creating the right environment- Monday: Researching your objectives - Tuesday: People and places - Wednesday: Breaking the ice - Thursday: The agenda - Friday: Concluding- Saturday: Learning from your experiences

  • - Be A Leader In Seven Simple Steps
    af Carol O'Connor
    117,95 kr.

    Leadership In A Week is a simple and straightforward guide to leadership success, giving you everything you need to know in just seven short chapters. From inspiring others and gaining their support, to setting priorities, giving direction and making decisions, you'll explore your inner resources and discover your untapped leadership qualities.This book introduces you to the main themes and ideas of leading, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Leadership In A Week is your fastest route to success:- Sunday: Self-awareness- Monday: Understanding people- Tuesday: Communication- Wednesday: Authority and power- Thursday: Making decisions- Friday: Connecting and linking- Saturday: Vision and inspirationABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

  • - How To Manage Stress In Seven Simple Steps
    af Stephen Evans-Howe
    127,95 kr.

    Sunday: Examine the common causes of stress from a work/organizational perspective and an individual levelMonday: Understand the basic psychological and physiological aspects of stressTuesday: Gain an overview of the issues of stress surrounding job roles and responsibility, and consider potential solutionsWednesday: Understand the stress associated with workload, work pressure and work environment and develop the tools to deal with itThursday: Create a supportive environment to combat conflict and certain behavioursFriday: Gain an insight into change management and how it can help relieve stress within your teamSaturday: Use practical steps to help individuals take responsibility for managing their own stress

  • - Recording Your Path to a Life of Divine Order
    af T.D. Jakes
    172,95 kr.

    #1 New York Times bestselling author T.D. Jakes inspires readers to discover breakthroughs and focus with this illustrated blank journal based on Destiny.

  • - Winner of the Baileys' Women's Prize for Fiction 2016
    af Lisa McInerney
    91,95 kr.

    WINNER OF THE BAILEYS' WOMEN'S PRIZE FOR FICTION 2016WINNER OF THE DESMOND ELLIOT PRIZE 2016We all do stupid things when we're kids.Ryan Cusack's grown up faster than most - being the oldest of six with a dead mum and an alcoholic dad will do that for you.And nobody says Ryan's stupid. Not even behind his back.It's the people around him who are the problem. The gangland boss using his dad as a 'cleaner'. The neighbour who says she's trying to help but maybe wants something more than that. The prostitute searching for the man she never knew she'd miss until he disappeared without trace one night . . .The only one on Ryan's side is his girlfriend Karine. If he blows that, he's all alone. But the truth is, you don't know your own strength till you need it.

  • - Lord Dufferin, Memory and Mythmaking in an Age of Celebrity
    af Andrew Gailey
    145,95 kr.

    Winner of the Elizabeth Longford Prize for Historical Biography 2016Frederick Hamiton-Temple-Blackwood, 1st Marquess of Dufferin and Ava, enjoyed a glittering career which few could equal. As Viceroy of India and Governor-General of Canada, he held the two most exalted positions available under the Crown, but prior to this his achievements as a British ambassador included restoring order to sectarian conflict in Syria, helping to keep Canada British, paving the way for the annexation of Egypt and preventing war from breaking out on India's North-West Frontier.Dufferin was much more than a diplomat and politician, however: he was a leading Irish landlord, an adventurer and a travel writer whose Letters from High Latitudes proved a publishing sensation. He also became a celebrity of the time, and in his attempts to sustain his reputation he became trapped by his own inventions, thereafter living his public life in fear of exposure. Ingenuity, ability and charm usually saved the day, yet in the end catastrophe struck in the form of the greatest City scandal for forty years and the death of his heir in the Boer War.With unique access to the family archive at Clandeboye, Andrew Gailey presents a full biography of the figure once referred to as the 'most popular man in Europe'.

  • - Men, the midlife crisis, spirituality - and sheds
    af Nick Page
    117,95 kr.

    In his usual characterful style, Nick Page explores the phenomenon of the male midlife crisis, reviewing the options for how to deal with it and concluding, unconventionally, that by meeting it head on it can be a freeing and positive experience, rather than a negative one.

  • - Teach Yourself
    af John Young & Greg Hoyland
    145,95 kr.

    'An exciting, engaging and intellectually serious book' Dr Rowan Williams, 104th Archbishop of Canterbury 'I think it's brilliant!' Bishop Stephen CottrellHow is it that a faith that began in 1st century Palestine with a handful of followers has become the largest movement the world has ever known? Christianity: A Complete Introduction traces the story of the Christian faith from sandals to cyberspace. It describes the origins and key ideas of Christianity and gives an account of how it looks in the modern world. Socially, scientifically, economically and politically, Christianity today inhabits a very different world from that of Jesus of Nazareth and his early disciples. Yet it seems to possess an inherent ability to survive and thrive in the face of great change. It remains a compelling and powerful faith in the modern world, with a rich and diverse heritage. Whether you are preparing for an essay, studying for an exam, or simply want to expand your knowledge, Christianity: A Complete Introduction is your go-to guide.

  • - Exploring the Divine Romance
    af Charlie Cleverly
    97,95 kr.

    Charlie Cleverly explores the imagery of the Song of Songs, the Bible's pivotal book, digging deep into both the sexual and spiritual interpretations of its rich poetry.

  • af Lucy Courtenay
    145,95 kr.

    Do you have an irresistible idea for a children's book with pictures? Are you inspired by writers like Julia Donaldson and Lauren Child? Get Started in Writing and Illustrating A Children's Book is designed for anyone who wants to write in this genre of fiction, whatever the category or age range. Designed to build confidence and help fire up creativity, it is also an essential guide to mastering the practicalities of working with illustrators and illustrated concepts, from creating ideas for toddler board books to writing high concept middle grade projects. It carries the distinctive learning features of the flagship Teach Yourself Creative Writing series, with Snapshots designed to get you writing quickly, Key Idea to help crystallize thought, and a wealth of supplementary material, including insights into the publishing world and the role of the agent.

  • - Strategic Thinking Skills In Seven Simple Steps
    af Stephen Berry
    125,95 kr.

    Strategic thinking just got easierFor most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going

  • - Managing People In Seven Simple Steps
    af Dr Norma Barry
    105,95 kr.

    Learn in a week, what the experts learn in a lifetime.

  • - How To Write A Marketing Plan In Seven Simple Steps
    af Ros Jay & John Sealey
    127,95 kr.

    Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits.The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively.This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What is a marketing plan?- Monday: Asking questions- Tuesday: Researching the answers- Wednesday: The objectives- Thursday: Converting objects into action plans- Friday: Putting the plan together- Saturday: Using the marketing plan

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.