Bøger udgivet af Kogan Page Ltd

Understand how to use emotion, memory, engagement and design thinking to create effective learning experiences for in-person, remote and digital learning.

Understand the neuroscience behind coaching tools and theories clearly so you can apply the principles confidently.

Cut through the hype and decide on a digital roadmap for your organization with this practical, step-by-step guide to delivering successful digital transformation.

Be the change and learn how privilege, unchecked and unconscious biases and allyship are the key to making diversity and inclusion a reality.

Harness new models of advertising to create commercial stability within a changing digital landscape.

Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.

Develop the skills of an effective change manager and deliver long term, sustainable change with this collection of agile methodologies.

Develop the curiosity, creativity and critical thinking needed to confidently interpret, analyze and communicate with data in the workplace.

Learn how to create true diversity and inclusion by combining our differences, having open conversations and listening to all voices, not just the few, with this practical and engaging guide.

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.

Organisations are most effective when the teams accountable for the organisation's success are performing to the best of their abilities. When the relationships within the team work well, and all members of the team have a clear focus the team has a significant impact on achieving goals and building business. Leadership Team Coaching is aimed at anyone whose role it is to encourage and develop a team. Providing a thorough understanding of the role and importance the team has in contributing to an organizations objectives, it provides the practical tools and techniques to facilitate effective team performance. It includes guidance on all the key areas of team coaching, including coaching the board and supervising team coaching and how a team can engage effectively with key stake holders in a collective manner. Offering a practical road map with numerous examples, Leadership Team Coaching brings together the latest research to teach you how you can develop people from disparate groups into a high performing team to transform your business.

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

Develop a resilient and effective strategy for your career by using the tools and methods which organizations use for their strategic planning.

Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.

Adapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.

Examines the emergence of innovative but disruptive business models that will change the shape of a vehicle manufacturing business and drive sustainability.

Research-based text presenting concepts, theories and their practical applications in the maritime transport industry, supported by insightful case studies.

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Build an HR strategy that leverages the potential of digital transformation and new technologies to improve employee and business performance.

Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.

Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

Use games to drive engagement, collaboration and innovation in your business and improve organizational performance

Offers a set of practical tools for managing, controlling and balancing inventory in order to achieve KPI targets.

Better understand and apply the principles of systemic coaching with the new edition of this popular guide for executive, leadership and team coaches.

Draw on evidence from neuroscience to help ensure the success of change management programmes by helping people be more innovative, productive and engaged.

Go from project manager to effective project leader by learning how to lead, innovate, and empower your team.

Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.