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Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

Understand how key theories of logistics and supply chain management can be applied in a defence context.

Get a thorough grounding in the theory and practice of International HRM with this concise textbook for HR students.

Learn from this invaluable guide for operators which is easy to use and sets out obligations in a clear manner, illustrating how to plan and operate a licence, whilst staying within the law.

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.

Maintain the competitive edge by attracting, hiring and engaging the talent you need with this guide.

Get the latest commentary and advice on HR issues facing all employers with this complete resource.

Get an in-depth insight into Islamic Finance with a cutting-edge and contemporary overview of the system and how it functions.

Get a highly accessible introduction to international finance, exploring contemporary, global financial systems and issues in a post-crisis business world.

Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM). Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process. This book describes the 'what, how and why' of the demand-driven SCM process.

Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.

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Give yourself the decision-making tools to act ethically as a business consultant, preserving your professional reputation and minimising risk.

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Deliver outstanding performance that lasts with this inspiring insight into how some of the world's greatest organizations became the best and stay that way.

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.

Align project outcomes to the wider strategic goals of your organization with this guide that brings together case studies from leading project professionals.

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Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.

Attract, approach and retain new talent using best practice advice on how to manage the recruitment process from start to finish.

Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.

How to Prepare a Business Plan shows you how to write a clear, logical and compelling business plan, put together a cash flow forecast, expand your business, plan your borrowing and monitor your progress.

Starting a Successful Business covers all the information needed to turn exciting business ideas into stable and profitable businesses. It covers topics such as franchises, marketing, publicity, e-business, financial management, business law, recruitment, taxation, insurance, business planning and development.

Get hundreds of ideas and clear strategy for setting up a profitable and successful home-based business with this fully-updated guide.

Improve your people management skills as an entrepreneur or business leader with this essential guide to retaining top talent, handling conflict and keeping employees motivated.

Get a complete and current guide to forensic accounting and finance that's ideal for postgraduates and professionals.

Understand the challenges facing professional services firms and learn how to respond and take action to ensure a successful future with this practical guide to leadership.

Learn how to cut logistics-related carbon emissions with this essential guide based on cutting edge research