Bøger udgivet af Kogan Page Ltd

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.

Get an in-depth understanding of the key financial elements of cross-border business with this essential guide for any student or practitioner of international trade.

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.

Learn and understand the global issues and key changes in the transport industry from industry experts and leading academics.

Effectively embed learning technology into your organization's L&D strategy with this complete guide.

Reframe how you think about talent management, diversity and inclusion with this paradigm-shifting book that holds a mirror up to current unfair practices and provides best practice examples.

Examine supply chain management in the context of humanitarian logistics, supported by international practitioner case studies and problem-based learning.

Understand verbal reasoning testing with expert advice and over 500 practice questions with answers and explanations.

Facilitate collaboration - and therefore the sharing of knowledge and skills - with this guide to building social capital for improving business performance.

Improve resilience, motivation and productivity in your workplace by drawing upon these ready-to-use, tried-and-tested resources.

Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.

Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.

Understand the key indicators of organisational resilience and enable your organization to survive and thrive through times of uncertainty.

A guide to global logistics, which is illustrated by case studies of market leaders. It provides an in-depth definition, description and exploration of the strategic principles and practices in transportation modes and supply chain verticals, including: freight forwarding, contract logistics, shipping, road freight, air cargo and express.

Develop leadership skills in others and yourself with this book covering essential practical knowledge for the human resources function.

Develop professional practice in learning and development with this definitive guide for the modern organization.

Build leadership development programmes that deliver lasting value with this practical guide featuring best practice from experts in the field.

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.

Take a fascinating look into the science behind happiness, and learn to maximise it in your workplace for higher performance.

Ensure sustained behavioural change and ROI from organizational change projects with this evidence-based, practical guide.

A single-source guide to the challenges and opportunities presented by UK regulations on pension provision by all companies for their employees.

Improve your capacity to think strategically, solve complex problems, lead change and engage with your stakeholders by become a four dimensional leader.

Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities these technologies offer with this all-encompassing book.

Unlock innovation potential in your business with this practical guide to leading a cultural change programme.

Adopt positive organizational psychology approaches that focus on the best skills of your people to get results.

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.

Understand the theory and practice of AI, World Cafe, Open Space and other conversational approaches for facilitating organizational development.

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing methodology.

Forge ahead into a successful, dynamic and fulfilling middle management career with this re-evaluation of what it means in the modern workplace.