Bøger udgivet af Kogan Page Ltd

Understand when, how and why informal learning works so you can plan and deliver new learning initiatives for your organisation that have measurable results.

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.

Effectively communicate to all stakeholders the value of HR schemes and projects with this practical guide for HR professionals.

Understand the challenges and rewards of social enterprise with this inspiring collection of case studies from social innovators around the world.

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

Understand, with contributions from leading experts in the field, the importance of managing the supply chain outside of the immediate construction site.

Establish the proper systems and procedures for effective health and safety management and the legal requirements that businesses need to be aware of with this guide for UK employers.

Understand the fundamentals of the assessment and verification of vocational qualifications with this complete overview of the principles and practices involved.

Build a talent management strategy with this practical guide to strengths-based recruitment that helps ensure the right employees are hired and stay motivated and productive.

Address issues such as resilience, change management and engagement with this guide to organizational applications of mindfulness.

Deal with the volatility and vulnerability of global logistics with invaluable advice on how to build resilient, effective supply chains.

Stay ahead of the fast-paced market flow with the tools and information you need to anticipate trends and develop active strategies.

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.

Bridge the gap between the changes an organization would like to make and its ability to do so with this evidence-based roadmap to building change capabilities within organizations.

Develop your career as a management assistant with practical up-to-date advice on how to excel in administration and surpass your bosses' expectations.

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.

Get the knowledge and confidence you need to make sound ethical decisions and resolve moral dilemmas in international business.

Take ownership over the role of project sponsor and ensure they succeed with this proven approach to business sponsorship strategy.

Unlock the secret of successful business in a global networked world with the tools to build and maintain authentic, dynamic relationships.

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.

Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.

Take an alternative path to organizational success with neuroscience insights into why using power, threats and scare tactics is a huge corporate mistake.

Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.

Achieve super-performance through effective operations management using a strategic framework to implement a transformative operating model.

Explore the key components to achieving cultural transformation in organizations with this book which bridges academic theory with best practice.

Learn practical solutions to exploring, envisioning, engaging and executing successful change initiatives by better understanding social psychology.

Take a practical approach to the study of project management, carefully balancing reflective practice and the methodology necessary for successful deployment of tools and techniques in the real world.