Bøger udgivet af Kogan Page Ltd

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.

Pitch winning bids and secure competitive contracts with this complete and updated guide to best practice.

Exploit opportunities for growth and synergy between the public and private sector through joint working.

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.

Use the largest base of empirical change research data ever developed to better understand how successful change happens in organizations.

Help individuals and organisations flourish following times of change with this guide featuring the latest thinking and insightful case studies.

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.

Better understand the rapidly changing workplace learning landscape and the challenges L&D managers face with this comprehensive overview.

Evaluate all forms of learning and development with this practitioner-friendly but academically robust guidance.

Use the practical methods in this book to cultivate influence and allow leadership to flourish.

Recognize and avoid the obstacles to success in the world of the high-performing executive with this book.

Develop resilience and mental toughness to produce an adaptive, high performing and engaged organisation with this collection of case studies tackling a wide variety of organisational issues.

Nail your UKCAT test with this winning self-study program, featuring over 700 questions complete with detailed answers and explanations to enhance your learning.

Succeed in your medical school interview with this comprehensive guide to everything you are likely to face, including a specific section for Oxbridge applicants.

Prepare for your BMAT with this quick and easy guide featuring over 420 practice questions, including mock tests, revision topics and video podcasts.

The contemporary industrial robot is the focal point of a wide variety of elements in modern technology. It is a collection of parts, some of which act as drives and some of which act as architectural materials that give the robot body strength. This book is a thorough inventory of the technologies involved and the way in which they meet and work together in order to produce a functional robot arm. The authors have striven to describe thoroughly the components that make up robot arms. This gives both the student and the practitioner a complete view of the principles involved in such components and the differences between existing technologies. However, it is not only the student who benefits from this approach but also the potential robot user who, at the moment, may be faced with a bewildering choice of combinations of different types of components in the robots that are available to him. For example, it is difficult for a production manager to appreciate the differences between robots that use direct current motors, stepping motors and pneumatic actuators. The authors have succeeded in structuring the book so that the reader can weigh up the pros and cons of these different techniques at whatever level of depth he requires. Certainly, the book aims to provide as much depth as there is in these topics without assuming a detailed knowledge of specialized areas of engineering.

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.

Formulate the best strategy for incentives and recognition, and implement reward schemes effectively with this well-researched and practical top-level guide.

Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response.

Get the best from your clients with these relevant, effective psychological coaching techniques.

Protext your business reputation and reduce your legal liability with this best-practice advice.

Put finance into the context of top-level decision making and use it as a measure and predictor of successful strategy with this practical resource.

Understand the psychological factors which create engaging and inspiring places to work with this accessible overview.

Ensure increased levels of innovation, productivity and adaptiveness to change with this framework for authentic leadership.

Implement a business continuity management system in line with ISO with this complete guide to establishing a fit-for-purpose business continuity capability in your organisation.

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.