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Embed ERM into your organization, reach strategic goals and take more managed risks with this comprehensive overview of enterprise risk management.

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.

Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.

Ensure your project or programme delivers long term benefits with this in-depth look at the most pressing challenges of modern global project managers.

Create and shape a successful future for your organization with this pioneering work that rewrites the rules of innovation, strategy and leadership.

Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.

Build self-awareness across key aspects of your coaching practice to produce the best outcome for your clients with this comprehensive resource.

Identify potential areas of risk within your business using this expert advice from leading industry contributors.

Learn how to get the most out of traditional networking and discover how to harness the opportunities of online networking with these techniques and strategies.

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

Organizations that focus on all stakeholders involved are more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. This book shows how to create and deliver sustainable value.

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.

Create profit and growth as a leader by interacting strategically with multiple stakeholders with this innovative guide to political intelligence.

An insightful analysis of how in today's environmentally aware, financially challenging and globalised world leading car brands have survived and thrived, and a strategic guide to future success.

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Formulate a business strategy with this 8-step method featuring detailed surveys of effective strategy models.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.

Gain fresh insights on leadership and learn how to do the common things uncommonly well with this guide.

Increase change capability and achieve long term change with this practical overview.

Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.

Use tools and techniques from organisational psychology to cultivate an authentic business culture and develop an enlightened, successful organisation.

Get to grips with the battle for the internet with this comprehensive analysis of the tensions between Apple, Google and Microsoft.

Innovation introduces readers to the global pioneers whose ideas and products have driven the changes that have revolutionised our world in every field.

Ethical Leadership suggests ways in which leaders and managers can improve and manage the ethical culture in their organizations.

A complete guide to starting and developing your coaching business.

Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs.