Bøger udgivet af NEXT PHASE BUSINESS DEVEL

The primary challenge for fund managers in the alternative investment industry today is how to adroitly raise capital. First, managers need to find investors who are seeking their type of strategy and performance metrics. Then they must navigate a due diligence cycle that can take 9 to 12 months to complete. To be successful, fund managers must realign their marketing efforts and adjust to investors' new evaluation processes.The Fund Manager's Marketing Manifesto shows managers how to plan and execute effective fundraising campaigns in today's alternative investment marketplace. Passive marketing no longer brings in the allocations-outbound marketing is a must, but it takes more time and effort.This book discusses every step of the marketing process, from developing effective marketing materials and researching potential investors, to mounting effective e-mail and phone canvassing campaigns. Central to the discussion is how to build a solid list of investor prospects, and make the most of it. You'll also learn how to avoid two of the major pitfalls that impede success-bad data and inadequate follow-up.Fundraising is not a one-time event. It must be an ongoing part of your firm's business strategy. The Fund Manager's Marketing Manifesto reveals the marketing expertise required to raise capital and build your investor stable.

A fast, salesy read, this book sketches a provocative yet entertaining picture of peddlers, companies, customers, and the unacceptable status quo. It offers a candid account of everyday issues and dilemmas that peddlers face and discusses problems few others are willing to acknowledge, no less discuss. An irreverent and humorous look at corporate sales, it's packed with practical and simple solutions, and true stories from 20-plus years in the business.