Bøger udgivet af Oak Tree Press

Gerald and Sheila were my parents. I set out to record their public lives, to tell their story, neither as a eulogy nor as a detraction. They were important people in Cork, not only because they were the first Jewish Lord Mayor and Lady Mayoress, but because of the significant contributions they made to the city's cultural life over more than 40 years and how much the city and its people meant to them.Gerald and Sheila were two very different people who were married for nearly 60 years in a close, loving relationship, and who, at times, worked together but, at others, independently. Trying to describe Gerald without including Sheila would give an incomplete picture. They grew together for more than 60 years; facing all the joys and tribulations that such a lengthy marriage brings: a remarkable relationship in every sense.This is the story of their lives, work and achievements as best I can tell it. It was a voyage of discovery, a tumultuous and fascinating journey which I pray has done them justice. It is about my parents, my own memories and those friends, and relations who have shared theirs with me.

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafé, Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

For over 30 years, STARTING A BUSINESS IN IRELAND has been THE book that would-be entrepreneurs are advised to read before setting out on their entrepreneurial journey.Updated for its 8th edition, STARTING A BUSINESS IN IRELAND takes readers through all the stages in starting a business, including:Getting StartedResearching Your Idea - and MarketWriting Your Business PlanFinancing Your Start-upImplementation.A final chapter, Moving to Ireland to Start a Business, offers advice to non-residents on business incentives, business structures and taxation, and residency requirements.The book also includes the most comprehensive directory available of State, EU and private sector organisations that provide assistance to start-ups and small businesses.

Have you ever been concerned when you have to write a company report? Do you think that your writing is too wordy or too technical? Do you wish that you could be more concise or more tuned into your audience?These are some of the questions Word Time! answers. The book is based on Elizabeth's years of working with students and business professionals and on the notion that clear writing still matters in the workplace. In part because of the speed of electronic communication, maybe you have forgotten or need to be reminded of some of the basics of punctuation, grammar, and style. Word Time! will help you to write clear, credible, effective emails, reports, resumes, and design memorable PowerPoint - with greater ease.Like its companion Show Time!, about effective speaking, Word Time! is a short, practical guide to help build or rebuild your confidence in your writing skills.

Speaking in public can be an unnerving experience. The better you understand the process, the more confident, credible and effective you will be as a speaker. Thus, you will influence others, demonstrate your talent and represent your organisation. Updated in a new edition that takes account of the shift towards virtual presentations, QUICK WIN PRESENTATIONS is designed so that you can dip in and out seeking answers to your top presentation questions as they arise. Answers to your queries can be located not only from the contents list but also by using the subject grid at the start of the book and by following the thread of cross-references provided at the end of each Q&A. There are five sections to QUICK WIN PRESENTATIONS:Presentation Essentials Developing a Presentation Presentation Tips & Techniques On the Day Afterwards.

QUICK WIN BUSINESS COMMUNICATION is written for business people who recognise how vital effective communication is to their own success and to the success of their organisations. While you are reading through the answers to your questions, other business people may be discussing missions, goals, losses, profits, overheads, policies, budgets, loans, promotions, strategic plans, product development, training, hiring, technology, downsizing, take-overs, global competitiveness, office parties, desk arrangements, coffee breaks, or office supplies. Imagine the implications if you can't understand what is being discussed online, in webinars, boardrooms, offices, or at lunch. Imagine the implications if your colleagues don't understand your views or are unable to articulate their own. Whether you are ordering paper for the copier or making long-range hiring plans, if communication fails, the outcome is confusion. Therefore, let's examine ways of ensuring a happier outcome. There are six sections to this book: Business Communication Essentials covers some of the fundamental questions that business people have about what makes an effective communicator and why it matters. It also explains the communication process in theory and what may prevent you from being clear; Business Communication Techniques answers questions ranging from unblocking communication to the importance of valuing people and includes topics like the importance of word choices, organising your thoughts and the role and use of visuals; Meetings & Interviews looks at aspects of well-run meetings; Writing - Offline & Online answers your questions about how to achieve greater clarity with the written word; Speaking & Presenting addresses your basic questions about formal and informal talks; Achieving Business Communication Excellence considers your ongoing development as an effective communicator. Updated, QUICK WIN BUSINESS COMMUNICATION is designed so that you can dip in and out seeking answers to your top business communication questions as they arise. Answers to your queries can be located not only from the contents list but also by using the subject grid at the start of the book and by following the thread of cross-references provided at the end of each Q&A.

Notwithstanding the recent sharp rise in nominal interest rates, negative real long-term interest rates remain the global norm, and unsurprisingly,the resulting hunt for return has heightened the lure of financial markets. With real deposit rates deeply negative and balances historically positive, it seems timely to consider how such savings might be invested. Financial markets are fascinating but successful investing is not easy, While the future looms as unknowable as ever, IN SEARCH OF RETURNS will help you to:¿ Evaluate the relationship between 'expected' risk and returns in financial decision-making.¿ Understand different investment asset classes and investment strategies.¿ Appreciate the influence of cognitive biases in asset pricing and investment behaviour.Now in its 2nd edition, it's a timely guide to making sense of the financial markets.

This booklet was written by Darren Gillen, research analyst at GillenMarkets, and is aimed at the reader who is interested in learning about the various ways to invest in property. Buying a property is a common way for retail investors to invest their savings, and this is particularly the case in Ireland. Bricks and mortar are tangible and easily understood, while the stock market appears to many to be mystifying and volatile. As is often the case in investing, misconceptions abound. Direct property investing is riskier than many assume, and property investing through the stock market is less risky than popular perceptions would have you believe. This booklet aims to give you a more nuanced understanding of property investing, the key drivers of returns and how to invest in property through the stock market. A sound plan for investing in property that mitigates the key risks is the ticket to attractive returns. We hope that this booklet serves as a reliable guide in that regard.

Learning how to save and invest is not a luxury, it is a crucial part of our lives, and if you want to achieve financial freedom, you need to be more informed. That we learn little about even the basics of saving and investing in school or university is part of the problem.Written by Rory Gillen, founder of GillenMarkets and author of 3 Steps to Investment Success, published in 2012, this booklet outlines why the stock markets and property have delivered the best returns over the long-term, how to define and mitigate the major economic risks and the difference between investing and speculating. It also makes a crucial distinction between the risks faced by the regular investor and the lump-sum investor, outlines a sound investment plan for each and shows you how to get started.

The potential for above average returns has always made private equity an attractive subsector of financial markets with investors gaining access to specialised managers who build portfolios of private companies. In Ireland, investors' principal way of gaining exposure to private equity has been through international private equity funds distributed by local stockbrokers, which tend to have significant minimum investment amounts and long-term lock-in periods, making access difficult for retail investors. However, there is an attractive alternative option: investing in high-quality, liquid private equity funds listed on the London Stock Exchange that have historically delivered attractive returns, allowing investors to avoid the high minimum investment levels, long-term lock-in periods and onerous upfront fees.This booklet, written by Jonathan Yates, research analyst at GillenMarkets, is aimed at providing readers with an overview of private equity investing, including the main characteristics, historical returns, the specifics of the UK listed private equity sector and the key risks investors must be aware of when investing in private equity.

HUMANITY@WORK&LIFE is intended to provide hope and inspiration by serving as a resource for those interested in developing worker cooperatives, as well as an introduction for those interested in virtuous cycle, "Solidarity Dividend" alternatives to shareholder primacy capitalism practices. It is also intended to peer over incoming vision horizons and around strategy corners, "showing, not telling" how Mondragon-inspired virtuous cycles transform "humanity at work" globally and locally. The book was conceived in the middle of four lethal virus pandemics simultaneously threatening "humanity@work": advancing extreme climate precarity, withering economic class inequalities including embedded racism, novel COVID-19 killing millions, and a global assault on democracy. Its twofold mission: first, to be a resource for those developing hybrid model worker cooperatives and social enterprises as structural and cultural antidotes to a rising, inclusive, and climate-respecting Stakeholders-as-Shareholders global economy; and second, to uplift and amplify critical new voices of those doing the work. The four concurrent global pandemics have shone a harsher light on inequalities in society and offer opportunities to develop hybrid worker ownership models that seed virtuous cycles. This book's core belief is that there is no sustaining worker voice without worker power communicated and demonstrated through solidarity, democracy, equality of opportunity and shared equity and wealth outcomes. Its premise is that an ineluctable foundational policy for a fair and aspirational economy working for all demands inclusive, broadened, and deepened, stakeholder worker ownership undergirded by workplace democracy practices. Like Mondragon, we believe single class equity governance is synonymous with solidarity. Every equity share guarantees the equal right to vote for change and provides the basis for power-paradigm-changing culture combining stakeholder community and individual civic mutualism, stability, and self-reliance to innovate, defend and facilitate more fulfilled lives and dignified retirements. The core academic purpose of HUMANITY@WORK&LIFE is to make the case as to why Mondragon is a dynamic working and evolving model for those who see the need for replicable structural change in our economic institutions and in the proverbial "free market" economy across physical borders and cultural silos. The Mondragon case will be detailed and include both an overview of ecosystem cooperatives and discussion of global diffusion activities that the Mondragon cooperatives embrace locally and globally as well as those from other geographies inspired by close to 70+ years of Mondragon cooperative experiences. The book will include sections that examine how cooperatives inspired by the Mondragon cooperative ecosystem in the Basque region of Spain are emerging in different communities in the USA, Canada, Germany, the Republic of Korea, and the UK. The last section of the book is intended to provide grounded inspiration about how to develop worker cooperatives and ecosystems that scale and breathe freely in a world beset by culturally induced pandemics doing their utmost to subvert democracy, freedom, truth, and hope.

This practical guide will help anyone to make more effective presentations, whether in person or virtually, with less stress and more confidence. It identifies the key factors that make up a successful presentation and offers helpful advice on: overcoming barriers to communication; using relaxation techniques to handle your nerves; understanding your audience; recognizing the impact of non-verbal language; improving physical aspects such as posture, voice and clothing; structuring your talk for clarity and retention; using notes effectively; designing clear visuals and handouts; handling questions skilfully; and practising and planning beforehand.

This is the second in the MAXIMISING BRAIN POTENTIAL series. The MAXIMISING BRAIN POTENTIAL series is based on the most up-to-date scientific research of how our brain potential can be maximised for habit change, learning, productivity and health. As a psychologist and coach working in organisations worldwide and with individuals, groups and teams, Dr. Celine Mullins - founder of Adaptas - noticed over the past 10 years that very few new discoveries from neuroscience are being integrated into education, learning and development or soft skills programmes. Scientists have made many exciting and ground-breaking discoveries on how the brain learns and changes throughout adulthood. However, much of this recent research from neuroscience, physiology, psychology and more is not being implemented into how we learn as adults. This ebook seeks to change that. This ebook will: Help you to use your brain and body more effectively when learning new skills by offering simple and practical tips; Support you in breaking old habits and creating new ones; Give you great insights into organisational learning and development-related topics that you can easily put into context; Offer you really useful, practical recommendations based on our experience at Adaptas. Guest author, Dr. Richard Roche, on memory. With a Foreword by Leadership & Learning Consultant, Nigel Paine.

THRIVE IN THE FUTURE OF WORK provides a journey through the realities, implications and solutions for the rapidly changing world of work we live in today. It is a practical account of what we know so far from those who have been there - and both a guide and an invitation for you to explore what your path will be towards Future of Work readiness and fulfilment. Each chapter provides case studies, research, tools and prompts to help you address the question of what you can do in practical terms to help future-proof your career and your organisation in the changing world of work. Part 1: The Changing World of Work explores what the Future of Work means in practical terms and how can it be broken down at individual and organisational level. Part 2: Personal Agility focuses on Future of Work readiness and Agility at the individual level. Part 3: Shaping the Future Ready Organisation explores the practical realities and implications of the Future of Work at the wider organisational level. Part 4: A Call to Action for the Future touches on current thinking in terms of wider policy and societal choices concerning how we approach the Future of Work - and transition from a mainly 20th century mindset and model or work.

IT'S YOUR CLUB!, based on many years of practical experience of club committees, boards of directors and national councils, provides the definitive text on the leadership and management of sports clubs.

Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme. Digital Sales Transformation in a Customer First World will be your constant companion as your execute your Digital Sales Transformation strategy. At over 500 pages, it is packed with actionable knowledge as a blueprint for your journey. It guides you to define your Ideal Customer Profile, to Understand the Customer's Business, to Build, Elevate and Expand Relationships, and how to Create and Communicate Value. It includes a framework to build an effective Executive Sponsor Program, to execute Account Based Marketing, and describes the role of Artificial Intelligence in enterprise B2B sales. It sets out Strategy, Sales Execution, and Sales Management methods for Sales Process, Opportunity Management, Account Management and overall Sales Team Performance Management, and it describes the technology to use in each case.

LEARNING & DEVELOPMENT in ORGANISATIONS: STRATEGY, EVIDENCE and PRACTICE provides a comprehensive and thematic overview of the thinking, research evidence and practice of strategic L&D in organisations, to help students of L&D and HRM to acquire a deep understanding of the field and to inform the practice of L&D professionals.

This book will help you sell more. Over 30 years, Conor Kenny has learnt to sell largely by making mistakes and learning what makes people buy. First published as SALES TALES, HOW TO SELL is based on his personal experience in pursuit of sales excellence. These are real stories that will help you to be a better sales person and make more sales.

In A LIFE WORTH LIVING, Michael Smurfit tells his own life story and that of the company he built. He documents the Smurfit Group's seemingly inexorable growth from humble beginnings, the challenges faced and overcome, and the many deals that continually doubled the size of the business every three or four years. He shows his 'logical opportunism

Work, Ethics & Organisational Life is written from a multidisciplinary perspective, with personal ethical development at its core. The guiding pedagogical principle of the text is that of a 'learning journey'. Rather than being prescriptive or descriptive, the text is reflective. Readers are encouraged to think of their engagement with ethical frameworks from the outset, and then to apply these as lenses through which people typically engage with organisations: as managers, employees, consumers and stakeholders not directly engaged with corporations. There are three main parts to the book. The introductory chapters offer a general introduction to the concept of ethics, to help readers learn more about ethical theory, its relationship to business and management, and to their own personal development. The second section takes readers through various stages of working life and examines how ethical issues arise at each stage, discussing the contributions of key ethicists, to deepen readers' understanding of ethical theory and its importance to their own career planning and development. The third section looks at how ethics is applied in organisational contexts (strategy, corporate social responsibility, sustainability, international business and leadership), to help readers understand how they can change the practice of business and management in order to produce new forms of innovative practice that meet changing societal needs.

ACCOUNT PLANNING in SALESFORCE is focused on helping companies that have purchased Salesforce with their Account Planning initiatives. Its goal is to be the reference text on Account Planning for all Salesforce users. Account Planning is a tremendously important endeavor. It drives revenue, increases customer satisfaction, aligns your organization, and provides incredibly gratifying moments when you can see the impact of your work - both for the customer, and for your company. Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to an approach that must be focused not just on greater revenue as the sole arbiter of strategy. When Account Planning is executed well, customer satisfaction increases. Customers who are more satisfied buy more from you, and do so without calling your competitors first. Customers who are served well are easier to retain, and therefore it is easier to make your revenue targets year after year. When you do effective Account Planning, you get to understand the customer's business, sit with them at their side of the table, and strengthen your ability to shape their thinking and their business strategies. A happy customer is hostile territory for your competitor to enter. Switching suppliers is expensive for a customer and they will do so only if they feel you are not serving them well and fairly. Your ability to monitor, measure and react is greater if you are closer to the heart of their business, understanding their corporate goals, and motivations. It takes investment, research and hard work, but is the price of customer retention and growth. In ACCOUNT PLANNING in SALESFORCE, you will learn how to gather the information you need to understand the Account as a marketplace and to segment that marketplace into discrete units so that you can choose where to spend your time. Recording the Current Opportunities in the Account, as well as business you already have won, you will be able to place your solutions on a structured map of the customer's business. Exploring how to uncover the customer's Business Drivers and how to navigate the political landscape in the account will help you to understand both the people who matter - the Key Players - and their associated Business Drivers. When all of the opportunities in the Account have been identified, you will evaluate each one against the twin axes of Value to Customer and Value to Us. That way you will uncover areas of Mutual Value - which is a thread that you will find woven into the fabric of the methodology. It is important. This is the White Space in the Account where you can help your customer to identify new potential areas of opportunity - and simultaneously discover new areas of opportunity for yourself. Finally, you will build the Execution Plan so that you get beyond planning and begin to manage and execute. And to keep things interesting, you will find many musical references throughout the book - this will be the only book on Account Planning that you will find that includes a song playlist!