Bøger udgivet af Profile Books Ltd

Take the holiday of a lifetime with history's greatest mystery writers.

A no-nonsense, interactive guide that empowers women at all levels to run their strongest, best marathon ever.

We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how

OVER A MILLION COPIES SOLDWhy are the best words short and old?Why are full stops a writer's best friend?How can we simplify, then exaggerate?And what exactly are dangling modifiers?We'd all like to write with style.But what does that mean, and what can we learn from The Economist, a publication well known for its clarity and flair?Welcome to Writing with Style, an elegant survey of the principles available for writing better prose. By adopting some tried and tested tools and techniques, you too can learn how to inform, persuade and entertain when you write.Whether you want to know your singulars from your subjunctives, how colons add drama or why the word "comprise" is contaminated, this is the style guide for you.

One of the world's leading pharmaceutical companies, the Swiss multinational Novartis traces its history and that of its predecessor companies back to the first dye factories in Basel in the early 19th century. This second edition of the company's history covers early exports and expansion abroad, the unparalleled upsurge of the chemical industry in Basel during the First World War and then the emergence of pharmaceuticals in the interwar years. The enormous challenges of the Second World War were followed by an economic boom in the 1950s and 60s, the merger of CIBA and Geigy, the numerous diversifications in the 1970s and 80s, the merger of Ciba and Sandoz to found Novartis, and finally the first 25 years of Novartis. Those 25 years have included innovations in pharmaceuticals and medicine, and game-changing technologies such as the modification of T-cells. In addition to the running text, fifteen thematic articles outline the company's widely different innovations: from CIBA's early hormone preparations to the outstanding graphic design of Geigy Design, from revolutionary drugs like Sandimmune or Gleevec right through to the Novartis Campus project.