Bøger udgivet af Southbank Publishing

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

In 1980, John Bonham, considered one of the greatest drummers of all time, died under tragic circumstances. Two months later, a simple letter signed by fellow band members Robert Plant, Jimmy Page, and John Paul Jones stated that Bonham could not be replaced. After nine multi-million-selling albums and record-breaking world tours, Led Zeppelin came to an abrupt and premature end. This personal account of John Bonham's life was written by the person who knew him best--his brother, Mick. Beginning with his childhood, the book follows Bonham's rise as the internationally acclaimed drummer of one of the most successful rock bands of all time. Featuring interviews and previously unpublished photos, this is a tribute not only to John Bonham, but also to Mick Bonham, who died after completing this book.