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A journey of discovering and correcting a hole in the used car universe. Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work. Referred to as ProfitTime, Dale's solution includes both the "New Math of Used Vehicles" and the "Investment Score" system, helping you to know the ROI and net profit potential of every vehicle. With Dale's ProfitTime solution you will: - Invigorate your cash flow- Increase your sales volume- Introduce new metrics- Initiate value-based management- Identify market shifts Through metric and methodology, Gross Deception will restructure how you view a car's time on the lot.

Simply Selling More Cars Won't Be Enough: Revolutionizing the Retail Automotive Industry ​Dale Pollak believes that the car business--and the dealers who make their living in it--are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry's true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don't want (or can't afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.

Dale Pollak unveils the truth, and nothing but the whole truth, on how to make more money from selling wholesale vehicles As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak's insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto--a premier inventory management solution provider for franchise and independent dealers--and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and car wholesalers face today. With today's technology and data science, used-car valuation is growing ever stronger in the wholesale industry despite the recent global pandemic. Yet dealers are still settling for too little when they sell. Pollak teaches techniques of mindful curation, double-barreled business, and his very own Project Bluebird Guaranteed Profit Model to outline how car dealers can turn a net profit on their wholesale inventory. You can expect: --Greater understanding of the disparity between dealers and top-performing wholesalers. --A comprehensive and controllable method to achieve consistent wholesale profits every month. --A new perspective on the wholesale market as an efficient, transparent, and profitable business. >The car industry is one of the most innovative in the world, yet its wholesalers face financial challenges that can drive them out of business. Pollak's expertise as a leader in the field grants him unmatched prestige. His concrete solutions for wholesalers will uplift not just their businesses, but the car industry as a whole.