1 2 3 Social Media Field Guide Volume 1 - Caroline Risi - Bog

This guide is about making connections and making money. There are three major components that need to be considered when taking your business and marketing plans online: 1. Benchmarking your current business so that you have a baseline from which to be able to measure your success. 2. Making sure you have a clear goal for your online communication plan to achieve and an equally clear structure for it to follow. 3. Engaging yourself and your network or audience in activities that will build trust, efficacy, ethics, social responsibility, loyalty and action. There has been a shift in the world of marketing. If you think about it, social media is different; with the introduction of Web 2.0, it's no longer a monologue - it's a dialogue. Your advertising and marketing need to be interactive going forward. Any online product needs to follow the same principal. If you keep this in mind, your success will be solid. This guide also offers step by step, complete with screen shots on how to get the job done. My contact information is in the book and i am always willing to help.