Name: A Japanese Advertising Agency
Price: 684.95 DKK
Availability: InStock
Author: Brian Moeran
ISBN: 9780700705030

A Japanese Advertising Agency af Brian Moeran

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Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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Sprog:
Engelsk

ISBN:
9780700705030

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
350

Udgivet:
4. juli 1996

Størrelse:
139x218x24 mm.

Vægt:
434 g.

Leveringstid: 2-4 uger.
Forventet levering: 10. december 2024

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Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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