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Advertising and Consumer Culture in China - Hongmei Li - Bog

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Bag om Advertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780745671178
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 24. Juni 2016
  • Størrelse:
  • 210x151x33 mm.
  • Vægt:
  • 434 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Advertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.

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