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Advertising - Iain MacRury - Bog

Bag om Advertising

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415251259
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 19. december 2008
  • Størrelse:
  • 138x216x0 mm.
  • Vægt:
  • 780 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Beskrivelse af Advertising

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.

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