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Application of Dual-process Theory to Information Systems - Stephanie Watts - Bog

- Current and Future Research Directions

Bag om Application of Dual-process Theory to Information Systems

Addresses the dual-process approach to attitude formation as it has been applied to the domain of Information Systems. The book describes twenty six empirical research studies published in the IS literature that have been based on the Elaboration Likelihood Model or the Heuristic Systematic Model - variants of the dual-process approach.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680830583
  • Indbinding:
  • Paperback
  • Sideantal:
  • 116
  • Udgivet:
  • 30. oktober 2015
  • Størrelse:
  • 235x155x5 mm.
  • Vægt:
  • 194 g.
  • 2-3 uger.
  • 10. december 2024

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  • BLACK NOVEMBER

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Beskrivelse af Application of Dual-process Theory to Information Systems

Addresses the dual-process approach to attitude formation as it has been applied to the domain of Information Systems. The book describes twenty six empirical research studies published in the IS literature that have been based on the Elaboration Likelihood Model or the Heuristic Systematic Model - variants of the dual-process approach.

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