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Attracting Investors - Philip (Kellogg School of Management Kotler - Bog

- A Marketing Approach to Finding Funds for Your Business

af Philip (Kellogg School of Management Kotler
Attracting Investors af Philip (Kellogg School of Management Kotler
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How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471646563
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 3. September 2004
  • Størrelse:
  • 160x239x23 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 16. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

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